What Are the Main Benefits of Article Marketing

The old-fashioned method of advertising via magazine, newspaper, or television often costs a lot of money. And while it is true that these forms of advertising can reach a large number of people in one go, they will only see your advertisement once. Meanwhile, with article marketing, you create articles that will be distributed and read by many people for years to come.

Article marketing is easy and inexpensive to set up – in fact, the hardest part might be selecting which topics would best reach your intended audience. But once you’ve made that decision, all you need to do is be consistent about creating content around those topics.

For example, if you’re a plumber looking to reach homeowners, you might want to create content about common plumbing problems that homeowners will face. Create an article about each of these problems and post them on a blog. Once you’ve established a pattern of consistently writing around these topics, your web traffic supply will not be an issue.

(more…)

Continue ReadingWhat Are the Main Benefits of Article Marketing

What Are the Different Types of Content in Digital Marketing?

In today’s business world there is are plenty number of ways to use content to promote your company. Digital content marketing has become less of a commodity and more of a necessity.

If you want your brand to stand out in an overcrowded marketplace, providing engaging and value-driven content is the key.

Email

Email remains one of the most effective content marketing strategies. The average open rate is 28.2%, while the average click rate is 2.2% when including spam filters.

Email marketing is one of the most powerful digital marketing tools that a business can use. It allows you to build a loyal customer base that regularly opens your emails and purchases your products and services.

It enables to provide information about your company, products, services or announcements to customers who are interested in them. This can be very useful to them because they are the first ones to know if there is something new in your business, or something that will be beneficial for them.

The key to email marketing success lies in having an eye-catching subject line and sending to a targeted list of recipients who are interested in your business’s product or service. This is why many companies have a list of customer prospects that they use strictly for email marketing campaigns.

Segmenting your email list can help increase your open and click rates. It’s also important to target your email, as not all prospects will open every email you send.

(more…)

Continue ReadingWhat Are the Different Types of Content in Digital Marketing?

Onsite SEO Vs Offsite SEO and About SEO Services

  • Post author:
  • Post category:SEO

Offsite SEO is intended to provide contextual awareness of the target. This may also be referred to as “reputation management.” Search engines use offsite mentions of a business in search results as an indication that the website behind them is worth visiting.

For example, if someone in your city mentions your business in their review, Google will likely include it on their search results page with a link back to your website.

The onpage SEO is all about the optimization and tactical practices that you should implement on whichever website you are focusing on. It is also important to remember that online optimization is a long-term strategy.

Offpage SEO includes link building, blogging, and social media participation. There are numerous articles available online about off page optimization, but not many people know how to apply them properly.

(more…)

Continue ReadingOnsite SEO Vs Offsite SEO and About SEO Services

10 Tips for Creating a Content Calendar – And tactics to Hook Your Prospects

There are numerous advantages of planning your content ahead Using a dedicated tool or spreadsheet document, you can plan the content for the coming months and create a detailed list of content type with their corresponding posting dates. This allows you to keep track of what has already been published and what is to be posted in the future.

Moreover, similar to content planning, post scheduling involves creating a specific schedule for each individual article or social media post you plan on sharing with your audience over the upcoming weeks / months. Scheduling your posts ahead of time allows you to get more out of your time by optimizing your efforts whenever possible.

By focusing on creating valuable content that resonates with readers, you are more likely to attract a larger audience and generate leads over the long term. Creating a content calendar is an excellent way to ensure that you’re posting interesting content frequently enough, and at times when it’s most relevant for your audience.

Below are ten simple tips to help you maximize your content creation and delivery:

(more…)

Continue Reading10 Tips for Creating a Content Calendar – And tactics to Hook Your Prospects

How To Build A Guest Posting Strategy That Rocks

  • Post author:
  • Post category:SEO

High-quality guest posts are the bread and butter of your content marketing strategy. If you don’t have the means to produce quality, relevant, original blog content for guest posting, you’re missing on some serious inbound traffic.

If you want to start a guest posting campaign, you have to make sure your efforts are going to pay off. Offering to write at random blogs isn’t a an ideal way to do it. You need to make sure the blog will really be a good source of link juice and traffic for your site.

You need to search for efficient targets for guest posting, being blogs and other content-rich pages whose backlinks will increase the authority of your website resulting in more traffic and clients.

One great tactic to find good sources is checking the backlinks of competitors in your niche, and see which blogs are linking to them. If the sites are related to yours, this is a guest posting target right there.

That said, there are different levels of quality that a blog editor may be looking for. In order to make the most out of it, you need to understand what qualities a guest posting target is looking for.

(more…)

Continue ReadingHow To Build A Guest Posting Strategy That Rocks

The Seven Ingredients That Make Great Content

Have you ever wondered what the key ingredients to creating a great article are? It’s an important question. If you want your content to have mass appeal, you should be able to pinpoint what makes it so great.

The answer would seem to be pretty straightforward in that you need to have great content, but there’s more to it than that.

Having good content doesn’t guarantee your piece will be successful (just as a website without unique and intriguing content will not stand out among the crowd). What this means is that if you’re creating a new article, the following point checklist should help ensure your piece is going to resonate with readers.

So what should you consider? What makes a great article? Without further ado – here are the 7 key points that make up great content:

(more…)

Continue ReadingThe Seven Ingredients That Make Great Content

10 Outstanding Content Marketing Tactics to Ignite Your Digital Marketing Strategy

If you’re looking for ways to catapult your content marketing efforts and exceed expectations with your audience, this is the article for you. I outline 10 awesome content marketing tactics that can be used in conjunction with one another to skyrocket your engagement rates, increase traffic, and ultimately generate more revenue.

Before diving into the tactics, I want to emphasize one key point you need doing prior to working on your marketing strategy, and this is figuring out your buyer personas.

Target market analysis –  developing buyer personas

The first step in any successful digital campaign is to thoroughly explore who your target market is. Ideally, you should know several things about them: their age range, location (both physical and online), income bracket, interests/hobbies/passions, pain points or problem areas they may have that could be solved by your product or service.

(more…)

Continue Reading10 Outstanding Content Marketing Tactics to Ignite Your Digital Marketing Strategy

7 Best Ways to Help Small Businesses Stand Out in a Crowded Market

You might have a great business that currently performs well, but you still need to be able to stand out in a crowded market. Luckily for you, there are plenty of ways to ensure your company is unique and stands out in the crowd.

This post will explore a few strategies you can take advantage of today to help your company catch consumers’ eyes and show them what makes you different from the rest.

Below are seven tactics you can use to help your business stand out, but first, let’s take a look at three of the most common small business marketing mistakes you can avoid.

(more…)

Continue Reading7 Best Ways to Help Small Businesses Stand Out in a Crowded Market

Achieving the Ultimate SEO-Content Equilibrium for Increased Reader Engagement

There is a lot of conflicting information on the internet about which SEO strategy will ultimately lead to increased reader engagement. Some people say that producing valuable, high-quality content is the best way to go because of its long-term benefits. Others say that producing plentiful amounts of content optimized to rank will ultimately drive more traffic.

If you are looking for a way to successfully achieve the ultimate balance between these two strategies for increased reader engagement, then this article is certainly one that you will want to read. When it comes down to it, there are a few things that you should always keep in mind when writing content for SEO purposes; if you simply adhere to these things, then you can ultimately maintain a healthy balance of both quality and quantity.

The most prominent bloggers tend to disregard the SEO-content equilibrium, and after a while, their blogs slowly lose its ranking. They may not even remember their initial “blooms” in the search engine.

(more…)

Continue ReadingAchieving the Ultimate SEO-Content Equilibrium for Increased Reader Engagement