There are three primary considerations when taking on a new SEO client:
1. The client’s budget.
2. The client’s business goals and objectives.
3. The client’s target market audience.
Preliminary Stage. Gather preliminary information
When you are ready to take on a new SEO client, there are three important aspects that you need to consider in the preliminary stage: 1) what services they are interested in; 2) what their budget is; and 3) what their timeline is. By taking the time to gather this preliminary information, you will be able to determine if the potential client is a good fit for your business and if they are serious about working with you.
1) Services Interested In
The first thing you need to find out when considering a new SEO client is what services they are interested in. Do they need help with on-page optimization? Link building? Keyword research? Knowing what services the potential client needs will help you determine if you have the expertise and resources necessary to work with them. It will also give you an idea of how much work will be involved so that you can give them an accurate estimate of your fees.
2) Budget
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Just as important as understanding what services a potential SEO client needs is knowing what their budget is. If a potential client has a very limited budget, it may not make sense for your business to take them on as a client since it may not be possible to generate enough revenue from working with them to cover your costs. On the other hand, if a potential client has a large budget but only wants very basic services, they may not be willing to pay for all of the additional work required to get them results. It’s important to find out what sort of budget a potential SEO client has upfront so that you can tailor your proposal accordingly and avoid any misunderstandings later on down the road.
Assessment Stage. Acquire assessment deliverables
The assessment stage is one of the most important aspects when taking on a new SEO client. This is the time when you will acquire assessment deliverables and learn about the client’s business, their goals, and their expectations. It is also during this stage that you will develop a proposal outlining your recommended course of action and budget.
The first step in the assessment stage is to gather information about the client’s business. This includes learning about their products or services, their target market, their competitors, and their sales process. You will also want to understand the client’s goals for SEO and what they expect to achieve from your services. Armed with this information, you can begin to develop a proposal outlining your recommended course of action and budget.
Your proposal should include an analysis of the client’s current website and its SEO effectiveness. You should also assess any existing content marketing efforts and make recommendations for improvements. In addition, your proposal should identify key areas where SEO could help the client achieve their desired results. Once you have completed your proposal, it is time to present it to the client for approval.
Planning Stage. Critical to the planning stage is to take note of key issues identified during the audit:
1. Defining the SEO Objectives – What does the client want to achieve? Rankings for specific keywords, organic traffic growth, increased brand awareness? Without a clear goal, it’s difficult to measure success.
2. Assessing current rankings – Using tools such as Google Analytics and Search Console, check where the website currently ranks for relevant keywords. This baseline will be used to measure progress over time.
3. Identifying Competitors – Who are the client’s main competitors? It’s important to understand what they are doing well and where there are opportunities to improve upon their SEO strategy.
4. Website Audit – A technical audit of the website will identify any areas that need to be addressed in order for it to be optimised for search engines. This can include anything from improving site structure and navigation to increasing loading speed and mobile-friendliness.
