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what should an seo expert know

What Should an SEO Expert Know?

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An SEO expert is someone who knows how to improve a website’s ranking in search engine results pages (SERPs). This is done through optimizing the website’s content, structure, and on-page elements like titles, metatags, and anchor text. An SEO expert also needs to be well-versed in off-page optimization techniques like link building and social media engagement.

An Understanding of All Three SEO Levels

As the world of SEO continues to evolve, it’s becoming more and more important for SEO experts to have a firm understanding of all three levels of SEO: on-page, off-page, and technical. Let’s take a closer look at each one.

On-Page SEO

On-page SEO refers to all the things you can do on your own website to help improve your search engine rankings. This includes things like optimizing your title tags and meta descriptions, using keyword-rich content, and making sure your site is mobile-friendly.

Off-Page SEO

Off-page SEO refers to all the things you can do outside of your own website to help improve your search engine rankings. This includes things like link building and social media engagement. It’s important to note that while off-page SEO is important, it’s often beyond the control of even the most experienced SEO expert. That’s why a strong on-page optimization strategy is essential for any successful website.

Technical SEO refers to all the behind-the scenes stuff that goes into making sure a website is optimized for search engines. This includes things like site speed, indexation issues, and crawl errors. Technical problems can be some of the most challenging for an inexperienced SEO Expertto fix, which is why it’s always best to consult with a qualified professional before attempting any major changes.

A Proven Track Record of SEO Success

SEO is a process that can be time-consuming and complex, but the results are worth it. To ensure success, it’s important to work with an SEO expert who has a proven track record of delivering results. Here are some things to look for when choosing an SEO expert:

1. A portfolio of past clients and projects. The best way to gauge an SEO expert’s ability is to look at their past work. Do they have a strong track record of helping clients achieve top rankings in search engines? Are they able to provide examples of successful projects?

2. A detailed understanding of how search engines work. An experienced SEO professional will have a deep understanding of how search engines work and how they rank websites. This knowledge is critical for developing strategies that will help your website achieve high rankings.

3. A focus on long-term results. Some SEO experts may promise quick results, but the truth is that sustainable success takes time and effort. Look for an expert who is focused on achieving long-term results rather than short-term gains.

4. A commitment to ethical practices. Search engine optimization must be done in accordance with the guidelines set by the major search engines. Be sure to verify that the SEO expert you’re considering employs only white hat techniques.

Marketing Savvy

As a business owner or marketing professional, it’s important to have a firm understanding of how search engine optimization (SEO) works. After all, SEO is a key driver of traffic to your website and can be a major factor in your overall marketing success.

Unfortunately, there is a lot of misinformation out there about SEO. And even if you understand the basics of how it works, keeping up with the latest changes and best practices can be a challenge.

That’s why it’s important to partner with an SEO expert who stays up-to-date on all the latest developments and knows how to apply them to your specific situation. Here are five things an SEO expert should know:

1. The Latest Google Algorithm Changes

Google makes regular updates to its search algorithm, which can impact the visibility of your website in search results. For example, Google’s “Panda” update rolled out in 2011 aimed to lower the ranking of sites with low-quality content. And the “Hummingbird” update in 2013 placed more emphasis on natural language queries.

A Well-rounded Perspective and Knowledge

1. How search engines work – This is the foundation of SEO and understanding how search engines work is crucial in order to be successful.

2. Keyword research – Knowing how to properly research keywords is essential for any SEO campaign. Without the proper keywords, your site will not be found by potential customers.

3. On-page optimization – Once you have the proper keywords, it’s important to optimize your website for those keywords. This includes things like title tags, meta descriptions, header tags, etc.

4. Off-page optimization – In addition to on-page optimization, off-page optimization techniques are also important for ranking high in search engines. This can be accomplished through link building and social media engagement.

5. Analytics – Being able to track your website’s traffic and analytics is important in order to see what’s working and what isn’t with your SEO campaigns. Without this data, you won’t be able to properly adjust your strategies moving forward.. In short: A well rounded perspective of both on page & off page optimizations as well as analytical skills are key for any aspiring or current SEO Expert!

An Understanding of the Big Picture

As the world of SEO continues to evolve, it’s becoming increasingly important for SEO experts to have a solid understanding of the big picture. With so many moving parts and constantly changing algorithms, it can be easy to get lost in the details and lose sight of the bigger picture.

That’s why an understanding of the big picture is essential for any SEO expert. By taking a step back and looking at the forest instead of just the trees, you can gain a much better understanding of how all the pieces fit together and what needs to be done in order to achieve success.

Here are some key things that an SEO expert should know about when it comes to the big picture:

1. The Importance of Keywords

While keywords are just one part of the puzzle, they still play a very important role in any successful SEO strategy. In order to rank well for your chosen keywords, you need to make sure that they are included throughout your website in a variety of places including your titles, headlines, meta tags, and content. However, don’t go overboard with keyword stuffing as this will actually hurt your rankings instead of helping them. Instead, focus on using keywords naturally throughout your site so that they flow smoothly and don’t stick out like a sore thumb.

The Capability to Fit in With Your Company’s Culture

An SEO expert should be able to fit in with your company’s culture. They should be able to understand your company’s goals and objectives, and align their own goals and objectives with those of your company. In addition, an SEO expert should be able to work well with other members of your team, including content writers, web developers, and graphic designers.

An SEO expert should also have a strong understanding of the latest trends in search engine optimization. They should keep up-to-date on the latest changes in algorithms used by major search engines, such as Google and Bing. Additionally, an SEO expert should be aware of new techniques that can be used to improve a website’s ranking in search engine results pages (SERPs).

Finally, an SEO expert should have excellent communication skills. They should be able to explain complex concepts in plain English, and they should also be responsive to questions from clients or customers.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.