Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform within the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Analytics collects data about the behavior of visitors to a website. This includes information about where they came from, what they did on the site, and how long they spent on each page. It also allows website owners to see how effective their marketing campaigns are and make decisions about where to allocate their resources in the future.
The data collected by Google Analytics can be divided into four main categories:
1. Demographics: This data provides insights into who your visitors are, including their age, gender, location, and interests. This information can be used to better understand your target audience and tailor your marketing campaigns accordingly.
2. Behavior: This data tells you what your visitors do when they come to your site, such as which pages they view, how long they spend on each page, and what actions they take (e.g., clicking links or filling out forms). This information can be used to improve your website’s design and navigation so that visitors can more easily find what they’re looking for.
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Number of users
As of May 2019, Google Analytics reported having over 33 million active users. That number has likely grown since then. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Analytics collects data about the behavior of users on a website. This includes things like how long they spend on each page, what links they click on, and what keywords they searched for to find the site. This data is then used to help website owners improve their site and make it more user-friendly. Additionally, this data can be used by businesses to target ads more effectively and measure the return on investment of their marketing campaigns.
One of the most useful features of Google Analytics is its ability to track conversions. A conversion is when a user takes a desired action on your website, such as making a purchase or signing up for a newsletter. By tracking conversions, you can see which areas of your site are most effective at driving sales or leads and make changes accordingly.
Overall, Google Analytics provides valuable insights into how people interact with websites. By understanding this data, businesses can make better decisions about their marketing efforts and improve their overall website design.
Session statistics
Google Analytics collects a wealth of data about each session on your site, including:
-The number of pageviews and unique pageviews for each page -The average time spent on each page -The bounce rate for each page -The number of new visitors and returning visitors for each session.
Approximate geolocation
Google Analytics uses a variety of methods to determine the geolocation of a website visitor. The most accurate method is to use GPS data from a mobile device. However, this is not always available, so Google Analytics may also use information such as IP addresses, Wi-Fi networks, and cell towers to approximate a visitor’s location.
This information is used to provide insights into where your website visitors are located. For example, you may be able to see that most of your visitors are from the United States, or that you have a lot of visitors from Europe during certain times of the year. This information can be used to adjust your marketing strategy or website content accordingly.
Browser and device information
Google Analytics collects a variety of information from browsers and devices that visit your site. This data includes things like the type of browser and device used, IP address, screen resolution, operating system, and more. All of this information helps Google Analytics to provide you with insights into how people are accessing your site and what types of devices and browsers they’re using.
