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What Are the Main Benefits of Article Marketing

The old-fashioned method of advertising via magazine, newspaper, or television often costs a lot of money. And while it is true that these forms of advertising can reach a large number of people in one go, they will only see your advertisement once. Meanwhile, with article marketing, you create articles that will be distributed and read by many people for years to come.

Article marketing is easy and inexpensive to set up – in fact, the hardest part might be selecting which topics would best reach your intended audience. But once you’ve made that decision, all you need to do is be consistent about creating content around those topics.

For example, if you’re a plumber looking to reach homeowners, you might want to create content about common plumbing problems that homeowners will face. Create an article about each of these problems and post them on a blog. Once you’ve established a pattern of consistently writing around these topics, your web traffic supply will not be an issue.

Benefits of Article Marketing

Builds Your Online Credibility

Since your articles are being distributed to a wide range of people, you will quickly develop a loyal base of readers who will not only trust the information they receive from you, but also recommend it to others.

Increases Your Business Exposure

If your articles are well-written and contain information that is valuable to the reader, they will be linked to in other websites. This will expose your business and your brand to many new people.

Lets You Help Others

While article marketing is a great way for you to build your business, it’s also a great way to help others. After all, the articles that you write are designed to solve a problem or answer a question, and they will be read by many different people that have a specific need.

Promotes Your Services and Products

If your articles contain information about a product or service you provide, those articles will create many opportunities to get new sales. Among educating, the ultimate goal of article marketing is to guide readers to what you have to offer, being a service or a product.

Enhances Your SEO Efforts

If you’re creating articles that are worth linking to, your websites will be more likely to get linked in other places. And if your content is good enough, that link may even help to increase your SEO rankings.

Increases Your Online Reputation

If the people who read your articles are happy with what they find out, they will leave positive feedback on the site where you posted them. This will have a huge impact on how others think of you or the services and products that you provide.

Helps Build a Community

When people find value in what you write they will stick around. If they stick around, they will be more likely to introduce you to their friends and tell them about your business. Building an emails list or growing a community either on a board forum, Twitter, Slack, Reddit, Telegram or Discord will be seamlessly when you manage consistently to attract new visitors to your website.

Creativity and Brainstorming

While article marketing is a great way to generate traffic and leads for your business, it’s also a great way to stimulate creativity. This is because you’ll be forced to think about how you can reach the widest number of people and keep them reading.

Promotes Knowledge

Since your articles are distributed so widely, you will encourage people all over the world to learn more about their field of interest. And this will have a positive impact on the world as a whole.

Can Provide Additional Income

With each article that you write, you grow your opportunity to earn money from multiple sources – affiliate programs, Google AdSense or your own products and services.

Quality content is the best marketing tool you can have for your website. ViralDroid provides content planning, creation and distribution in a turnkey digital marketing service made to help you grow your business. See how our digital marketing strategy can help your business.


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