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What Are Some Good Questions to Ask a Prospect?

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Sales representatives are always looking for ways to engage potential customers and generate leads. Asking questions is a great way to do this, as it allows you to learn about the prospect, their needs, and their pain points. However, not all questions are created equal. In order to be most effective, questions should be open-ended, specific, and relevant to the prospect.

Some examples of good questions to ask a prospect include:

-What brought you here today?
-What are you looking for?
-What challenges are you facing in your business?
-How can we help you solve your problem?

What do you do?

If you’re like most people, you probably don’t give much thought to what you do on a day-to-day basis. You just go through the motions and do whatever it is that you have to do. However, if you’re selling something – whether it’s a product, a service, or yourself – it’s important to be able to articulate what you do in a way that will resonate with your prospect.

So, what makes a good question to ask a prospect about what they do? Here are four criteria:

1. It should be relevant to the conversation.

Asking about someone’s job is only relevant if it’s related to the reason for the conversation in the first place. For example, if you’re talking to someone at a networking event, asking them about their job is perfectly appropriate. But if you’re talking to someone at a friend’s birthday party, it would be out of place and likely make the person uncomfortable.

2. It should be specific enough to get meaningful information.

If your goal is simply small talk and getting general information about what somebody does, then asking them “what do you do?” is fine. But if your goal is to find out whether there’s potential for further conversation or even business dealings, then you’ll need to ask more specific questions. For example: “What specifically do you do?” or “How did you get interested in that field?” or “What kind of challenges have you faced in your work?” These kinds of questions will give you much more insight into who the person is and whether there might be potential for further interaction down the road.

What is your Current Situation?

Are you happy with your current situation? If not, what would you like to change? What are your goals? What are you hoping to achieve by working with a coach or consultant?

What is Your History?:

Where did you grow up? What was your family like? How did they support or not support your dreams and goals? What has been your educational and professional background? What has been your biggest success or failure in business or in life, and what did you learn from it?

What is Your Personality Type?:

Are you introverted or extroverted, analytical or intuitive, logical or creative, etc.? How does this impact the way you approach business and life challenges? How do others perceive you – as confident and competent, or as someone who needs a lot of hand-holding and direction?

What Are Your Beliefs?:

Do you believe that anything is possible if you set your mind to it, or do you tend to be more realistic in your thinking? Do obstacles discourage or motivate you – do they make you want to give up, or double down on your efforts? Do other people’s opinions matter a great deal to you, or do you trust yourself above all else?

What Projects are you Currently Working on Now?

As a freelancer, I am always looking for new projects to work on. I am always interested in hearing about what other people are working on, so that I can see if there is anything that I can help with. Here are some good questions to ask a prospect about their current projects:

1. What project are you currently working on? 2. What is your role in the project? 3. What is the scope of the project? 4. When is the project scheduled to be completed? 5. What are the deliverables for the project? 6. How did you get involved in the project?

Where are you Located?

If you’re looking for a new place to live, one of the most important questions you can ask a potential landlord is where the property is located. This can help you narrow down your search to properties that are in the right area for you and your family.

Considerations like public transportation, schools, and proximity to work or other places you frequent can all be major factors in deciding whether a certain location is right for you. Asking your landlord about these things upfront can save you a lot of time and energy in your apartment search.

Do you have a Budget in Mind?

When about budgeting for a project, it’s important to ask your prospect what their budget is. This will give you a good idea of what they are willing to spend, and help you determine if the project is feasible.

Asking about budget can also help avoid any misunderstandings down the road. If a prospect tells you they have $5,000 to spend on a project, but then later asks for something that costs $10,000, it’s clear that there was miscommunication somewhere. By asking about budget up front, you can avoid these kinds of issues.

There are a few different ways to ask about budget. You can simply say “do you have a budget in mind?”, or get more specific and ask “what is your maximum budget for this project?”. Whichever way you choose to ask the question, make sure you are clear and concise.

Who is Your Current Supplier or Vendor?

This is a great question to ask a prospect because it can help you determine whether or not they are happy with their current supplier or vendor. If they are not happy, it may be an opportunity for you to provide them with a better option. If they are happy, you can ask them what they like about their current supplier or vendor and try to replicate that experience for your own business.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.