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tools for web analytics that improve your marketing

Tools for Web Analytics That Improve Your Marketing

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There are a variety of tools used for web analytics, each providing different insights into website traffic and performance. Common web analytics tools include Google Analytics, Adobe Analytics, and Clicky. These tools track website visitors and their interactions with the site, such as page views, time on site, bounce rate, and conversions.

Google Analytics is a free tool that can be used to track website traffic and performance. It provides detailed reports on website activity, including pageviews, unique visitors, source of traffic (such as organic search or referrals), and conversion rate. Google Analytics can be used to track both desktop and mobile traffic.

Adobe Analytics is a paid tool that provides similar insights to Google Analytics but with more features and flexibility. Adobe Analytics includes features such as attribution modeling (which can show the touchpoints that led to a conversion) and advanced segmentation (which allows for more customized reports). Adobe Analytics also integrates with other Adobe products such as Adobe Marketing Cloud for an even deeper understanding of customer behavior.

Clicky is another popular web analytics tool that offers both free and paid plans. Clicky provides real-time data on website activity which can be useful for understanding immediate trends or issues on the site. It also includes features such as heat maps (.

Google Analytics

Google Analytics collects data about website usage and activity, and it produces reports that help website owners understand how their site is being used. Website owners can use this information to improve their site’s design, content, and user experience.

Google Analytics can track traffic from all sources, including search engines, social media sites, referrals, and direct visits. It can also track e-commerce transactions and goal conversions. Website owners can view real-time data about their site’s traffic, as well as historical data going back to the inception of their account.

Google Analytics offers a variety of features that allow website owners to customize their reporting experience. They can create custom reports tailored to their specific needs, set up goals to track specific conversion events, add annotations to mark significant changes or events on their graphs, and receive email notifications when new data becomes available or when certain thresholds are met.

Adobe Analytics

Adobe Analytics is a tool used for web analytics. It is a part of the Adobe Marketing Cloud, and provides insights into how people interact with websites. It can track page views, unique visitors, and other interactions with the website. Adobe Analytics can also be used to segment website visitors, and to track conversions.


Mixpanel also provides a number of features that make it easy to segment users and track their interactions with specific features or pages. This makes it an invaluable tool for understanding how users interact with your product or service.

In addition to providing detailed web analytics, Mixpanel also offers a number of features that make it easy to engage with users and improve conversions. These include:

A/B Testing: Mixpanel makes it easy to test different versions of your website or app so you can see which one performs better. This is an essential tool for optimizing your user experience and increasing conversions.

Push Notifications: Mixpanel allows you to send push notifications directly to users’ devices. This is a great way to keep them engaged with your product or service and encourage them to come back more often.

In-App Messaging: In-app messaging allows you to send messages directly to users while they are using your app. This is an effective way to promote new content or features, offer discounts, or simply remind them about your app so they keep coming back.


Matomo is a popular web analytics tool that allows you to collect detailed statistics about your website’s visitors. It provides accurate visitor information such as the number of visitors, their countries of origin, the pages they visit, the length of time they stay on each page, and much more. This information can be used to improve your website’s design, content, and overall user experience.


StatCounter is a web analytics service. It was founded in 1999 by Aodhan Cullen and is headquartered in Dublin, Ireland. The company provides website owners with web traffic data, such as page views and unique visitors, in a variety of formats including graphs, maps, and tables. StatCounter also offers a variety of other features, such as the ability to track referring sites and keywords, as well as custom reports.


Amplitude is a web analytics tool that enables its users to measure, understand and improve their online businesses. It provides detailed insights about the behaviour of website visitors, including where they come from, what actions they take on the site and what conversion rates are achieved. Amplitude’s features include segmentation, custom event tracking, funnel analysis and A/B testing.

Baidu Analytics

For one, Baidu Analytics requires that you have a Baidu account in order to use it. This means that if you want to use Baidu Analytics, you must first create a Baidu account and then sign up for the service. Google Analytics does not require you to have a Google account in order to use it.

Another difference is that Baidu Analytics only tracks traffic from users who are logged into their Baidu account when they visit your website. This means that if someone visits your site without being logged into their Baidu account, their visit will not be tracked by Baid.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.