The three parts of SEO are:
1. Content Optimization
2. On-Site Optimization
3. Off-Site Optimization.
Step #1 Get to Know Your Buyers and Their Search Habits
As a business owner or marketing manager, it is critical that you take the time to understand your buyers and their search habits. Only then can you hope to develop an effective SEO strategy that will help your website rank higher in search engine results pages (SERPs).
Here are a few questions to consider as you get to know your buyers better:
What are their demographics? What is their age, gender, location, etc.?
What are their interests? What do they like to do in their free time?
What are their needs? What do they need your product or service for?
What are their pain points? What problems do they need solving?
Step #2 Optimize Your Website and Add New Content
2. Optimize Your Website and Add New Content
If you want your website to rank higher in search engine results, you need to make sure it is optimized for search engines. This means adding new content regularly and making sure your website’s code is clean and well-organized.
One way to add new content to your website is to blog regularly. Search engines love fresh content, so a blog is a great way to improve your website’s SEO. Make sure to use keywords throughout your blog posts so that they are more likely to be found by searchers.
In addition to adding new content, you also need to make sure your website’s code is clean and well-organized. A messy code can make it difficult for search engines to index your site properly, which can hurt your ranking. Be sure to use proper coding conventions and structure your site’s code in an easy-to-understand manner.
Step #3 Maximize Conversions From Website Visitors
There are three primary elements to consider when working to maximize conversions from website visitors: traffic, conversion rate, and average order value.
1) Traffic: Increasing the number of visitors to your website is the first step in increasing conversions. The more people that see your site, the more opportunities you have to convert them into customers. There are a number of ways to increase traffic, including optimizing your site for search engines, using social media to promote your site, and running targeted advertising campaigns.
2) Conversion Rate: Once you have increased traffic to your site, the next step is to work on increasing your conversion rate – that is, the percentage of visitors who take the desired action (such as making a purchase). There are a number of factors that can influence conversion rates, including site design and usability, pricing and product selection, and customer service. Improving any of these factors can help increase conversions.
3) Average Order Value: The third element to consider is average order value – that is, how much each customer spends when they make a purchase on your site. Increasing average order value can be done in a number of ways, such as offering discounts or promotions for larger orders, upselling related products or services during checkout, or simply offering higher-priced items for sale. By increasing average order value, you can generate more revenue from each visitor even if conversion rates remain unchanged.