There are a number of important PPC KPIs that should be monitored in order to ensure the success of a PPC campaign. The most important KPI to focus on will depend on the specific goals and objectives of the campaign. However, some of the most commonly monitored PPC KPIs include:
-Cost per click (CPC): This is a key metric for measuring how much it costs to generate a click on an ad. A lower CPC indicates that ads are more efficient in terms of cost and can help to maximise ROI.
-Click through rate (CTR): This measures the percentage of people who click on an ad out of those who see it. A high CTR is indicative of an effective ad campaign and can lead to increased sales and conversions.
-Conversion rate: This measures the percentage of people who take a desired action after clicking on an ad (e.g. make a purchase, sign up for a newsletter, etc.). A higher conversion rate means that ads are more effective at driving results and achieving objectives.
Measuring Sales Lift
Sales lift is one of the most important PPC KPIs to monitor because it tells you how much your PPC campaigns are contributing to overall sales. There are a few different ways to measure sales lift, but the most common is to compare sales during a period when you were running PPC campaigns to sales during a period when you were not. If you see a significant increase in sales when you’re running PPC campaigns, then that’s a good indication that your campaigns are effective and worth the investment.
But while it may be the most important KPI to focus on, it can also be one of the hardest to accurately track and measure. That’s because there are a lot of factors that can affect your PPC revenue, from the quality of your ad campaigns to the pricing of your product or service.
That’s why it’s so important to have a solid understanding of your PPC campaign before you start tracking this KPI. Once you know what you’re looking for, though, tracking your PPC revenue can give you some valuable insights into how well your campaigns are performing and where you need to make improvements.
Here are a few tips for tracking your PPC revenue:
1. Set up conversion tracking in Google Analytics. If you’re running your PPC campaigns through Google Ads (formerly known as AdWords), then you should have access to Google Analytics. This powerful tool can help you track all sorts of data about your website visitors, including how they found your site and what actions they took once they got there.
Higher Funnel Engagement & Audience Performance
As a marketer, one of your primary goals is to generate high-quality leads that convert into customers. But how do you know if your lead generation efforts are actually effective?
One way to measure the success of your lead gen campaigns is to track what’s known as higher funnel engagement and audience performance. Higher funnel engagement refers to the number of people who take actions that indicate they’re interested in what you have to offer (such as subscribing to your email list or downloading a white paper). Audience performance, on the other hand, measures how well your target audience responds to your marketing messages and takes action accordingly.
There are a number of different metrics you can use to track higher funnel engagement and audience performance. Here are a few of the most important ones:
1) Email subscribers: This metric measures how many people subscribe to your email list after seeing one of your lead gen campaigns. A high number of email subscribers indicates that people are interested in what you have to offer and are more likely to convert into customers down the road.
2) Website visitors: This metric tells you how many people visit your website after seeing one of your lead gen campaigns. A high number of website visitors indicates that people are interested in learning more about your product or service and could be potential customers.
3) Landing page views: A landing page is a specific web page where people land after clicking on one of your ads or links. This metric tells you how many people view the landing pages associated with your lead gen campaigns. A high number of landing page views indicates that people are engaged with your campaign and more likely to take action such as subscribing to your email list or purchasing a product or service from you.
Campaign Health Metrics
1. Click-through rate (CTR): This metric measures how often people who see your ad actually click on it. A high CTR is generally indicative of a well-targeted and effective ad campaign.
2. Conversion rate: This metric measures how often people who click on your ad go on to take the desired action (such as making a purchase or signing up for a newsletter). A high conversion rate indicates that your ads are effectively driving people to take the desired action.
3. Cost per conversion: This metric measures how much you spend on each conversion (i.e., each time someone takes the desired action after clicking on your ad). A low cost per conversion indicates that your ads are efficient in terms of driving conversions.
4. Return on investment (ROI): This metric measures how much profit you make for every dollar you spend on advertising. A high ROI indicates that your advertising efforts are profitable and generating a good return for your investment.