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the differences between google ads cpc and cpm

The Differences Between Google Ads CPC and CPM

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There are two types of pricing models for Google Ads: cost-per-click (CPC) and cost-per-impressions (CPM). CPC is the amount you pay each time a user clicks on your ad, while CPM is the amount you pay each time your ad is shown 1,000 times.

Google Ads operates on a auction-based system, where advertisers compete against each other to have their ads shown. The advertiser with the highest CPC or CPM will have their ad displayed more often than the others.

Improve Your Quality Score

Your quality score is a number that Google uses to determine how relevant your ad is to the keywords you’re targeting. The higher your quality score, the more likely your ad is to be shown in search results, and the less you’ll pay per click. Here are some tips for improving your quality score:

1. Use relevant keywords

Make sure that the keywords you’re targeting are relevant to your ad and landing page. If you’re selling shoes, for example, don’t target the keyword “socks.” Not only is this irrelevant, but it will also give you a low quality score.

2. Write compelling ads

Your ad should be well-written and persuasive. It should clearly state what you’re offering and why someone should click on it. Including a call to action (such as “Buy now!”) can also help improve your quality score.

Find and Bid On Long-Tail Keywords

Once you’ve accessed the Keyword Planner, you’ll want to enter a seed keyword into the “Your product or service” field. From there, select your target country and language, and then click “Get Ideas.”

Scroll down to the “Keyword Ideas” section of the results page and take a look at the list of suggested keywords. These are all potential long-tail keywords that you could bid on.

To get an estimate of how much traffic each keyword is getting, click on the “Avg. monthly searches” column header to sort by that metric. The keywords with the highest number of searches are generally going to be the most competitive and expensive, so you may want to focus on some of the lower-trafficked ones further down the list.

Once you’ve found some potential long-tail keywords that you want to bid on, it’s time to start building out your campaigns in Google Ads. Start by creating a new campaign and selecting “Search Network Only” as your campaign type. Then, create a new ad group for each group of related keywords that you want to target. Make sure to include your chosen long-tail keywords in both your ad group’s name as well as in each individual ad within that group.

Test Different Average Ad Positions

When you’re running a Google Ads campaign, one of the things you’ll want to test is what average ad position works best for you. A higher average ad position means your ad will be seen more often, but it also means you’ll pay more per click. A lower average ad position means you’ll pay less per click, but your ad will be seen less often. So how do you find the perfect balance?

To start, log into your Google Ads account and go to the ” Campaigns” tab. Then, click on the name of the campaign you want to work on. On the left-hand side of the screen, under “All Campaigns,” find and click “Settings.”

Once you’re in the “Settings” tab, scroll down until you see “Average Ad Position.” This is where you can enter in what average ad position you’d like to test out. You can enter any number between 1 and 10 here. We recommend starting with 5 or 6 and then adjusting from there based on your results.

Once you’ve entered in your desired average ad position, scroll back up to the top of the page and click “Save.” Your changes will now be saved and will go into effect immediately.

Now that your campaign is set up to test a new average ad position, it’s time to let it run for a week or two and see how it performs. After a couple of weeks have passed, log back into your Google Ads account and go to the “Campaigns” tab again. Click on the name of your campaign so that we can take a look at its performance over time.

Use Ad Scheduling

To get started with ad scheduling, sign in to your Google Ads account and click on the Campaigns tab. Then, click the name of the campaign you want to edit. On the left side of the page, click on “Settings” and then select “Edit Schedule.”

From here, you can choose which days and hours you want your ads to run by clicking on the checkboxes next to each day of the week. You can also specify a start time and end time for each day that your ads will be running. Once you’ve made your selections, click “Save” to save your changes.

Keep in mind that ad scheduling is just one tool that can help you improve your campaign performance. You may also want to consider using other features like ad extensions and targeting options to further improve visibility and clicks.

Use Geo-Targeting

There are a number of benefits to using geo-targeting with your Google Ads campaigns. By tailoring your ads and keywords to specific locations, you can better target potential customers and improve your chances of getting conversions.

When setting up a geo-targeted campaign, you’ll first need to select the countries or regions that you want to target. You can then specify the languages that will be used in your ads and keywords. Targeting specific locations can help you focus your budget on areas where you’re more likely to get results.

Geo-targeting can also be used to exclude certain locations from your campaigns. For example, if you only want to target customers in the United States, you can use geo-targeting to exclude all other countries. This can help reduce your costs and ensure that your ads are only being shown to people who are likely to be interested in what you’re selling.

In addition to targeting specific countries or regions, you can also use geo-targeting to target specific cities or even neighborhoods within a city. This allows you even more control over who sees your ads and where they see them. For example, if you’re a local business targeting customers in Toronto, Canada,you could use geo-targetingto show your ads only to people searching for businesses in Toronto’s financial district downtown core .

One final benefit of using geo-targeting is that it allows you to track the performance of your campaigns by location. This data can be very valuable when trying to determine which areas are responding best to your advertising efforts so you can adjust your strategy accordingly.

Use Device Adjustments

Device Adjustments in Google Ads allows you to make changes to your campaigns that take into account the different ways people use devices. This can be helpful if you want to target people who are using specific devices, or if you want to show different ads depending on the device being used.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.