Technical SEO is the practice of improving the structure and delivery of a website to make it more visible and easily accessible to search engines. It involves optimizing various aspects of the website, including its code, content, architecture, and navigation. Technical SEO skills are essential for any website that wants to rank highly in search engine results pages (SERPs).
The goal of technical SEO is to improve a website’s visibility and accessibility to search engines. This includes optimizing various aspects of the site, such as its code, content, architecture, and navigation. Technical SEO skills are necessary for any site that wants to rank well in SERPs.
There are many factors that go into technical SEO. One important factor is site structure. A well-structured site is easy for search engines to crawl and index. Another important factor is code optimization. Search engines need to be able to read your site’s code in order to index your content properly. If your code is not optimized, it can negatively impact your ranking.
Content is also an important part of technical SEO. Your content must be relevant and keyword-rich in order to rank well in SERPs. In addition, your content must be formatted correctly so that it can be easily read by search engine spiders.
Use SSL
SSL is a protocol that provides security for communication between a website and a web browser. When SSL is used, all data that is sent between the two parties is encrypted. This means that if someone were to intercept the data, they would not be able to read it.
SSL can be used for any type of communication, but it is most commonly used for websites that require users to login with a username and password. This includes email providers, online stores, and social media sites. Any website that collects personal information should use SSL to protect the data.
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Using SSL will improve your website’s ranking on search engines because it shows that you are serious about protecting your users’ data. It also helps build trust with your visitors, which can lead to more sales or signups. If you’re not using SSL already, now is the time to start!
Fix duplicate content issues
One way to fix duplicate content is to use 301 redirects. This will tell search engines that the new page is the correct one, and that they should index it instead of the old page. This is a good solution if you have a small amount of duplicate content, or if you only want to redirect a few pages.
If you have a lot of duplicate content, you may need to use canonical tags. These tags tell search engines which version of a page is the correct one, and which ones should be ignored. This is an effective solution for websites with large amounts of duplicated content.
Another way to deal with duplicate content is to use robots.txt files. These files tell search engines which pages they should index and which ones they should ignore. This can be an effective solution if you only want certain pages indexed, or if you want to exclude certain pages from being indexed at all.
Consider enabling AMP
Websites that take too long to load are a key pain point for users – in fact, 40% of people will abandon a website that takes longer than three seconds to load. This is where AMP comes in.
AMP, or Accelerated Mobile Pages, is an open-source project led by Google that allows websites to create lighter-weight pages designed specifically for mobile devices. These pages load faster and are easier to navigate on smaller screens.
Enabling AMP on your website can help improve your user experience, as well as your search engine ranking. In this article, we’ll show you how to enable AMP on your WordPress website.
Add structured data markup to your website
Adding structured data markup to your website can be a great way to improve your website’s SEO. Structured data markup is code that helps search engines understand the content on your website. It can be used to add information about your website to search engine results pages, making it more likely that people will find your site.
Structured data markup can be added to websites using a variety of methods, including adding it directly to webpages or using a plugin. Once added, structured data markup can help search engines better understand the content on your website and may help improve your website’s ranking in search results.
Register your site with Google Search Console and Bing Webmaster Tools
As a website owner, you want your site to be visible in search engines. And, one way to ensure this visibility is to register your site with Google Search Console and Bing Webmaster Tools.
Both Google and Bing offer webmaster tools that allow you to submit your sitemap, view statistics about your website, and even get alerted if there are any issues with your site.
So, why should you bother registering with these tools? Let’s take a closer look.
Google Search Console: The benefits of using Google Search Console include: -Sitemap submission: You can submit your sitemap directly to Google, which can help them index your pages faster. -Statistics: GSC provides detailed information about how often your pages are appearing in search results and the click-through rates (CTRs) for those listings. This data can be very valuable in helping you optimize your website for better performance in search results. -Alerts: GSC can send you alerts if there are any issues with your website that could impact its visibility in search results. For example, if Google detects that your pages are being served over an insecure connection (i.e., HTTP instead of HTTPS), they will send you an alert so that you can take corrective action.
Bing Webmaster Tools: Similarly, Bing Webmaster Tools offers the following benefits: -Sitemap submission: You can also submit your sitemap directly to Bing through their webmaster tools interface. -Statistics: BWT provides some key statistics that can be helpful in understanding how well your website is performing on Bing. This includes things like the number of pages indexed by Bing, the average position of your listings in search results, and click-through rates (CTRs). -Reports & Data Filters: In addition to general statistics about your website’s performance on Bing, BWT also provides some reports that can be useful for troubleshooting potential issues impacting visibility or click-through rates. For example, the “Pages not indexed” report will show you any URLs that Bing was unable to crawl and index. This can be helpful for identifying potential technical problems that could be keeping your pages out of search results. Additionally, BWT has several data filters available that allow you to get more granular with the data you’re reviewing. For instance, you can always filter by country or device type (desktop/mobile.
