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Should I Use the Same Keywords on Every Page?

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When about SEO, there is a lot of debate over whether or not you should use the same keywords on every page of your website. The main argument for using the same keywords on every page is that it will help your website rank higher in search engine results pages (SERPs) for those keywords. However, there are also a few arguments against using the same keywords on every page.

Some people argue that using the same keywords on every page can actually hurt your ranking because it signals to search engines that you are keyword stuffing, which is a black-hat SEO tactic that can result in penalties. Another argument against using the same keyword phrase on every page is that it can make your website seem repetitive and boring to visitors.

Ultimately, whether or not you should use the same keywords on every page depends on your specific goals and what you think will work best for your website. If you are trying to rank for a specific keyword phrase, then using that phrase multiple times throughout your website may help you achieve that goal. However, if you are worried about coming across as repetitive or spammy, then mixing up your keywords may be a better option.

Core Web Vitals

Google has said that these vitals are important for SEO and will be used as a ranking factor in the future. That means if you want your website to rank well in Google, you need to make sure your Core Web Vitals are up to par.

There are three main metrics in the Core Web Vitals: LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). You can find more information on each of these below.

LCP (Largest Contentful Paint): This measures how long it takes for the largest element on your page to load. The smaller the number, the better. Google wants this number to be below 2.5 seconds.

FID (First Input Delay): This measures how long it takes for your page to become responsive after a user interacts with it. The smaller the number, the better. Google wants this number to be below 100 milliseconds.

CLS (Cumulative Layout Shift): This measures how much movement occurs on your page as it loads elements. A low CLS score means that elements are loading in their expected positions, while a high CLS score means there is a lot of movement happening on the page. Google wants this score to be below 0.15.

Mobile-First Indexing

The reason for this change is simple: more and more people are using mobile devices to access the internet, and Google wants to make sure that its search results reflect that reality. By indexing the mobile version of your site first, Google can ensure that users will see relevant and up-to-date content when they search on their phones or tablets.

Of course, this doesn’t mean that you can ignore the desktop version of your site entirely. If you want to rank well in both mobile and desktop search results, you’ll need to have a strong presence on both platforms. But if you’re trying to decide where to focus your efforts, remember that it’s increasingly important to have a great experience for users on mobile devices.


If you’re wondering whether you should use the same keywords on every page of your website, the answer is a resounding “YES!” Here’s why:

1. It helps Google (and other search engines) understand what your website is about.

When you use the same keywords on each page, it’s like providing Google with a road map of your website. This makes it easier for them to index your site and rank it for relevant searches.

2. It helps improve your click-through rate (CTR).

If you’re using the right keywords, then people who see your listing in the search results are more likely to click through to your site. This can help improve your CTR and, as a result, improve your ranking in the search results.

Knowledge Gap, Semantics, and Entities

When about SEO, there is a lot of talk about keywords. And for good reason – keywords are an important part of on-page optimization. They help search engines understand what your page is about, and they can also help you rank for certain queries.

But what about using the same keyword on every page? Is that a good idea?

The short answer is: it depends.

There are three main aspects to consider when deciding whether or not to use the same keyword on every page: knowledge gap, semantics, and entities. Let’s take a closer look at each one.

Knowledge Gap: When about ranking for a particular query, search engines want to provide users with the most relevant and useful results possible. To do this, they need to understand the user’s intent – what they’re looking for and why they’re looking for it. This is where keyword research comes in handy. By understanding the user’s intent behind a particular query, you can ensure that your pages are optimized for those keywords and that you’re providing the information that searchers are looking for. Semantics: In addition to understanding user intent, search engines also need to be able to understand the meaning of your content in order to match it with relevant queries. This is where semantics come into play – specifically, Latent Semantic Indexing (LSI). LSI looks at all of the words on your page (not just the keywords) and uses them to determine the overall topic of your content. So if you’re using synonyms or related terms throughout your content, that will help search engines better understand its meaning and match it with relevant queries.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.