There are three primary types of SEO: on-page, off-page, and technical.
On-page SEO pertains to the content and code on your website. This includes things like optimizing your title tags,meta descriptions, and header tags to help improve your click-through rate (CTR) and organic ranking. It also involves making sure your website is mobile-friendly and easy to navigate.
Off-page SEO focuses on promoting your website through external sources in order to increase its authority in the eyes of Google. This can be done through link building (getting other websites to link back to yours), social media signals (shares, likes, etc.), and creating high quality content that others will want to link to.
Technical SEO deals with the more technical aspects of a website such as site speed, sitemaps, robots.txt files, schema markup, and more. While it may not have as direct an impact on rankings as on-page or off-page SEO does, it’s still important for a well-rounded optimization strategy.
One of the most important aspects of off-page SEO is link building. Link building is the process of acquiring links from other websites back to your own. The more high quality links you have pointing to your website,the higher your site will rank in the search results. Link building can be a difficult and time consuming process, but it is essential if you want to achieve success with off-page SEO. There are a number of different ways to go about link building, but some of the most effective methods include guest posting, directory submissions, and social bookmarking.
One of the biggest differences between mobile and traditional SEO is the screen size. Obviously, mobile screens are much smaller than desktop screens, so your website needs to be designed with this in mind. Your content should be easy to read on a small screen and your navigation should be easy to use with a touch screen. Another difference is the way people use mobile devices; they tend to use them on the go, so they’re looking for quick answers to their questions. This means your content needs to be concise and easy-to- digest; long paragraphs and walls of text will just discourage visitors from reading your content.
In order to optimize your website for mobile devices, you need to make sure it has a responsive design that automatically adjusts itself to fit any screen size. You also need to create separate versions of your content for different types of devices; for example, you might want one version of an article specifically designed for smartphones and another version designed for tablet users. In general, though, most of the same optimization techniques that you would use for traditional SEO will also work for mobile SEO; just keep in mind the unique characteristics of each type of device when creating your content.