There are two common methods of Search Engine Optimization (SEO): on-page optimization and off-page optimization. On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and frequency, and image “alt” tags. In order for your on-page optimization to be effective, you must carefully select relevant keywords and combine them into keyword phrases that accurately describe the content of your page. The goal is to use these phrases strategically throughout the code and content so that search engines can easily identify what your page is about, and subsequently rank it high in their search engine results pages (SERPs) for these specific terms.
Off-page optimization, alternatively, refers to actions taken outside of your own website to impact your rankings within SERPs. Many times off-page SEO is accomplished by building links back to your website from other websites; however social media engagement (sharing, liking, etc.), local listings/citations, and online reviews can also serve as powerful tools for raising the visibility of your site in SERPS. As with on-page SEO.
White Hat SEO – Techniques that search engines recommend as part of a good design
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be achieved through on-page techniques, such as optimizing the website content and structure, and off-page techniques, such as building high-quality backlinks.
The two main types of SEO are white hat SEO and black hat SEO. White hat SEO refers to techniques that search engines recommend as part of a good design. Black hat SEO refers to techniques that are used to improve visibility and ranking but go against what search engines recommend.
There are many different white hat SEO techniques, but some of the most common include optimizing title tags, meta descriptions, header tags, images, and keyword usage. These techniques can be used individually or in combination to improve a website’s visibility and ranking.
One important thing to remember about white hat SEO is that it takes time to see results. Search engines use algorithms that take into account many factors when determining rankings. Because of this, it can take weeks or even months for changes to show up in SERPs. However, if you’re patient and persistent with your efforts, you will eventually see your site rise in the rankings over time.
Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing
Techniques that search engines do not approve of and attempt to minimize the effect of are known as black hat SEO, or spamdexing. Some common black hat techniques include:
– Keyword stuffing: cramming too many keywords into website content in an attempt to manipulate search engine rankings. This makes for a poor user experience and can result in search engine penalties.
– Cloaking: presenting different content or URLs to human users and search engines crawlers. This is done in an attempt to trick the crawlers into thinking that the site contains different content than it actually does, usually with the intention of getting higher rankings for certain keywords.
– Doorway pages: low-quality pages that are created for the sole purpose of ranking highly for specific keywords. These pages are often filled with keyword-stuffed content and have little to no value for users.
Using any of these black hat techniques can result in your site being penalized by Google and other major search engines, which can lead to a significant drop in traffic levels. If you want your website to succeed long-term, it’s important to avoid using any spammy tactics whatsoever – stick with white hat SEO instead.