As a small business owner, you may be looking for ways to improve your website and attract more visitors. One way to do this is by investing in search engine optimization (SEO). SEO is the process of making your website more visible in search engine results pages (SERPs), which can lead to increased traffic and conversions.
If you’re interested in offering SEO services to your clients, there are a few things you should keep in mind. First, it’s important to understand how SEO works and what factors impact SERP rankings. Second, you’ll need to identify the right keywords to target based on your client’s business goals. Finally, you’ll need to create relevant content that’s optimized for both users and search engines.
If you can provide value and help your clients achieve their goals with SEO, you’ll be able sell your services successfully.
Gather additional business context
1. Understand the buyer’s business objectives. What are their goals and objectives? What does success look like for them? By understanding this, you’ll be able to align your SEO services with their goals and show them how your offering can help them achieve success.
2. Research the buyer’s industry. What are the latest trends and developments in their industry? What challenges are they currently facing? By understanding these things, you’ll be able to position your SEO services as a solution that can help them overcome these challenges and stay ahead of the competition.
3. Understand the buyer’s current marketing efforts. What strategies are they currently using? What’s working well for them and what isn’t? By understanding this, you’ll be able to identify areas where your SEO services can make a difference and complement their existing efforts.
Conduct a discovery review of issues and opportunities
As a first step in any SEO engagement, it is crucial to conduct a discovery review in order to identify issues and opportunities. This process will help you understand the client’s business, their current website and digital presence, and their goals for SEO.
The discovery review should include a comprehensive audit of the client’s website. This should cover both on-page and off-page factors, including technical SEO, content optimization, link building, and social media. You should also look at the competitive landscape to understand what the client’s competitors are doing well (and where they may have opportunities).
Once you have a good understanding of the current state of affairs, you can start developing recommendations for how to improve the client’s website and digital presence. This may include things like improving site architecture, increasing keyword targeting, developing new content assets, or building more links. Remember that your goal is to help the client achieve their business goals; so make sure your recommendations are aligned with those objectives.
Determine a good fit for SEO and where to start
When most businesses think of SEO, they think of it as a way to improve their organic search rankings on Google and other search engines. And while that’s certainly one important part of SEO, it’s not the only thing. In fact, SEO can be divided into two main categories: on-page optimization and off-page optimization.
On-page optimization is all about making sure your website’s individual webpages are as search engine friendly as possible. This includes things like making sure your pages have unique, keyword rich titles and meta descriptions, ensuring your website’s navigation is easy to follow and understand, and making sure your website’s content is high quality and relevant to what people are searching for.
Off-page optimization is all about everything else that you can do outside of your website to help improve its ranking in search results. This includes things like building links from other websites back to yours (known as backlinks), social media activity, and creating informative articles or blog posts that link back to your site.
If you’re serious about wanting to improve your business’ organic search rankings, then you need to focus on both on-page and off-page optimization strategies. But where should you start? Well, a good place to start is by conducting keyword research in order to determine which keywords or key phrases people are actually searching for when they’re looking for businesses like yours online. Once you know this information, you can then begin optimizing your website accordingly so that it appears higher up in search results when people enter those keywords into a search engine.
Present significant issues + opportunities + your approach or process
As a provider of SEO services, we often get asked how to go about selling those services. It’s a valid question, as anyone offering any type of service needs to be able to properly communicate the value they bring to the table. Here are some tips on how to sell SEO services and present significant issues and opportunities in a way that will help you close more deals.
When trying to sell SEO services, it is important that you don’t just talk about the features of what you’re offering, but also the benefits that come with it. For example, rather than just saying “our SEO service will improve your website’s ranking in search engines,” try something like “our SEO service can help you increase traffic and visibility for your website.” This type of language helps prospects understand not only what you’re offering, but also how it can help them achieve their desired results.
It is also important that when selling SEO services, you focus on the process or approach that you take rather than just promising results. Many companies make the mistake of over-promising results without adequately explaining their process or approach. As a result, potential clients may get turned off by false promises and instead choose to work with a company who is more upfront about what they can realistically expect from their investment.
At our agency, we always start by asking questions so we can better understand our client’s needs before making any recommendations. Only after taking the time to learn about our client’s business goals do we then put together a customized proposal outlining our recommended approach and deliverables based on what we believe will be most effective for them given their unique circumstances. We find that this consultative approach helps build trust with potential clients from the start – which is essential when trying later to sell them additional services down the road.
Deliver proposal outlining cost and scope of work
As a business owner, you know that SEO is important to the success of your online presence. However, you may not have the time or resources to invest in a full-time SEO specialist. That’s where we come in!
Our team of experts will work with you to develop a customized SEO plan that fits your budget and meets your specific needs. We’ll then deliver a proposal outlining the cost and scope of work so you can make an informed decision about whether or not to move forward with our services.
If you decide to hire us, we’ll get to work immediately on optimizing your website for better search engine visibility. We’ll also track progress and provide regular reports so you can see the results of our efforts.