Salesforce is a customer relationship management (CRM) software that enables sales and marketing teams to work together to manage customer data, track customer interactions, and report on sales pipeline activity. The Salesforce modules include: Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Community Cloud, Analytics Cloud, AppCloud. Each module has its own set of features and capabilities that can help businesses streamline their sales and marketing processes.
The Salesforce modules are designed to help businesses manage their customer relationships more effectively. The Salesforce modules provide users with tools to track customer interactions, manage customer data, and report on sales pipeline activity. The modules also allow businesses to create custom applications using the AppCloud platform.
B2C Commerce
Salesforce’s B2C Commerce module enables businesses to build and manage digital storefronts for their customers. The module provides a complete set of tools for creating and managing customer accounts, product catalogs, pricing rules, order management, and more. It also includes a powerful set of APIs for integrating with third-party systems.
B2B Commerce
The most common type of B2B commerce is business-to-business ecommerce (also known as e-biz), which refers to the use of electronic means such as the Internet, extranets, and electronic data interchange (EDI) to conduct transactions between businesses. These transactions can include the exchange of goods and services, information and payments.
B2B ecommerce platforms provide a central location where buyers and sellers can conduct transactions without having to meet in person or use traditional paper-based methods such as faxes or mail. This can save time and money for both parties involved in the transaction. In addition, B2B ecommerce platforms often offer features that make it easier for buyers and sellers to find each other and connect with one another, such as directories of products and services offered by suppliers.
The growth of B2B ecommerce has been fueled by a number of factors, including the increasing popularity of online shopping among consumers, the rise of mobile devices as a primary way people access the internet, and the increasing adoption of cloud-based software applications by businesses.
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Lighting Order Management
Salesforce Lightning is a platform for building applications that are fast, responsive, and mobile-friendly. It is designed to help you create applications that are easy to use and work well on any device.
Lightning Order Management is a new feature of Salesforce Lightning that makes it easy to manage orders and inventory. It includes a streamlined process for creating and approving orders, as well as a new user interface that makes it easy to view and manage your inventory.
Commerce Cloud Endless Aisle
Endless Aisle is built on the Salesforce Commerce Cloud platform, which provides users with a scalable, reliable, and secure infrastructure for running their business. The platform also offers a wide range of features and functions that allow businesses to tailor the shopping experience to their specific needs.
Some of the key features of Salesforce Commerce Cloud Endless Aisle include: – Catalog management: Allows businesses to manage their product catalogs centrally, and make changes across all channels instantly. This includes adding new products, updating pricing information, and managing inventory levels. – Merchandising rules engine: Enables businesses to create custom rules that determine which products are displayed on which channels (e.g., website vs mobile app). This allows businesses to optimize the customer experience based on customer behavior and preferences. – Order management: Provides a central location for managing orders from all channels (e.g., website, mobile app), including order status tracking and fraud detection/prevention capabilities. – Customer profiles: Gives businesses insight into who their customers are (e.g., demographics), what they’ve purchased in the past, and how they interact with different channels
