PPC marketing is a type of online advertising in which businesses can display ads on search engine results pages (SERPs) and other websites. Ads are typically displayed based on keyword searches or other factors, and businesses only pay when their ads are clicked.
PPC marketing can be an effective way to drive traffic to your website and generate leads or sales. It can also be used to build brand awareness or create buzz around a new product or service.
There are many different types of PPC campaigns that businesses can run, and the features of each campaign will vary depending on the goals you want to achieve. However, all PPC campaigns share some common features, such as keywords, ad copy, bidding, and tracking.
No More Right-Side Ads
Google’s New Ad Layout
Ads on the right side of Google’s search results pages are going away. The company announced today that it will instead show four ads above the search results, with three ads below them on desktop searches. This means that there will be up to seven ads visible on a single search results page, rather than the current 11.
The move is designed to “improve the format and performance” of Google’s text ads, according to Sridhar Ramaswamy, SVP of Ads & Commerce. He says that this new layout will roll out globally over the “coming weeks.”
The impact on advertisers is likely to be significant. More than half of all clicks on Google search ads currently happen on the right-side ad units, according to data from Merkle | RKG. That number is even higher for some key verticals like retail and finance.
Bing Expanded Text Ads
Bing’s expanded text ads are a new type of ad that allows you to include more information about your product or service in your ad. These ads are designed to give you more space to explain what you’re offering and why it’s the best option for the customer.
Expanded text ads have a few key features that make them different from standard text ads:
1. More space: Expanded text ads have up to 50% more character space than standard text ads, so you can include more information about your product or service.
2. Two headlines: You can now include two headlines in your expanded text ad, which allows you to highlight different aspects of your offering.
3. One description line: The expanded text ad also includes one description line, giving you even more space to explain what you’re offering and why it’s the best option for the customer.
Local Search Ads, Responsive Display Ads, and In-Store Conversions
1. Local search ads allow you to target customers in a specific geographic area. This is useful if you want to target customers in your city or town, or if you have a brick-and-mortar store and want to drive foot traffic.
2. Responsive display ads automatically adjust their size and appearance to fit different screen sizes and devices. This ensures that your ad looks great no matter where it’s seen, making it more likely to be clicked on.
3. In-store conversions allow you to track how many people who see your ad end up visiting your store and making a purchase. This is a valuable metric for measuring the effectiveness of your PPC campaign.
New AdWords Interface
The Home tab provides an overview of your account, including recent campaign activity, performance data, and upcoming events. You can also access quick links to important features and tools from here.
The Campaigns tab is where you’ll manage all aspects of your campaigns, from creating new ads to setting budgets and bids. The new interface includes several enhancements to make managing your campaigns simpler and more efficient.
The Ads tab is where you’ll create and edit your ads. The new interface includes a streamlined editor that makes it easy to create effective ads quickly. You can also preview how your ads will look on different devices before they’re published.
The Keywords tab is where you’ll manage your keywords and bids. The new interface includes several enhancements that make it easier to find the right keywords and set optimal bids for them.
AdWords Message Extensions
The message extension feature is available on both mobile and desktop devices, making it a convenient way for customers to contact businesses no matter where they are. Advertisers can use message extensions to promote special offers, book appointments, or answer customer questions in real time. With this feature, businesses can provide potential customers with the information they need, when they need it – all with just a few clicks.