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ppc and seo - how to make them work together

PPC and SEO – How to Make Them Work Together

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PPC and SEO are both digital marketing strategies that can be used to help promote a website and improve its visibility online. They are both effective in their own ways, but they can also affect each other.

PPC stands for pay-per-click. This is a type of advertising where businesses pay a fee every time someone clicks on one of their ads. The goal of PPC is to get more people to visit the website so that they can learn about the products or services being offered.

SEO stands for search engine optimization. This is a process of making sure that a website appears as high as possible in the search results for certain keywords or phrases. The goal of SEO is to attract more organic traffic to the site, which can eventually lead to sales or conversions.

There are both positive and negative effects that PPC can have on SEO. On the positive side, PPC can help increase the visibility of a website by getting it in front of more people. On the negative side, PPC costs money and if not done correctly, it can actually hurt your SEO efforts by causing your site to lose rank in the search results.

PPC ads allow you to maximize real estate in search results

Paid search advertising is a great way to generate leads and sales for your business, but it can also have an impact on your website’s organic search results. While paid ads are the quickest way to get your site in front of potential customers, they can also affect your SEO in both positive and negative ways.

On the positive side, PPC ads can help improve visibility for your website by increasing its click-through rate (CTR). The more people that click on your ad, the higher you will rank in Google’s search results. Additionally, if someone clicks on your ad and then visits your website, this helps Google understand that your site is relevant to the keywords you are bidding on. This increased relevance will help improve your organic rankings over time.

PPC ads can also have a negative impact on SEO if they are not managed correctly. For example, if you have a high CTR but a low conversion rate (the percentage of people who take action after clicking on your ad), this could be detrimental to your SEO efforts. A high CTR without conversions indicates that people are finding your ad but then leaving immediately after clicking it โ€“ which tells Google that your site is not relevant to what they were looking for. As a result, you could see a decrease in organic traffic from Google over time.

To avoid any negative impacts on SEO, it’s important to closely monitor both your PPC campaigns and organic traffic levels. If you notice any dips in traffic or Rankings after launching a new PPC campaign, make sure to adjust accordingly. With careful management, paid search advertising can be a great way to boost leads and sales while also improving visibility for your website in organic search results.

PPC helps you discover more valuable organic SEO keywords

Organic SEO keywords are the lifeblood of any good search engine marketing (SEM) campaign. But how do you find them? If you’re like most SEM managers, you probably spend a lot of time sifting through search engine results pages (SERPs), looking for just the right keywords to target.

This process can be frustrating, and it’s often difficult to know whether you’re getting the most out of your keyword research. That’s where pay-per-click (PPC) comes in. By running a few simple PPC campaigns, you can quickly and easily uncover valuable organic SEO keywords that you might otherwise miss.

Here’s how it works: First, create a couple of PPC campaigns targeting broad, high-traffic keywords related to your business. For example, if you sell auto parts, you might want to target the keyword “auto parts.” Next, set up your campaigns so that they track conversions (sales or leads). Finally, take a look at which keywords are generating the most conversions.

These are the keywords that are worth targeting with your organic SEO efforts. Not only will they help you attract more traffic from SERPs, but they’ll also result in more sales or leads – making them well worth the effort!

PPC creates brand awareness that leads people to click organic listings

PPC can have a positive effect on SEO, but it depends on how you approach it. If your goal is simply to create brand awareness, then running a PPC campaign can definitely lead people to click on your organic listings as well. However, if you’re looking to use PPC as a way to directly improve your SEO ranking, then you need to be strategic about it.

To start with, you need to make sure that your PPC ads are relevant to the keywords you’re targeting. If they’re not, then people aren’t going to click on them โ€“ and even if they do, they’re not likely to convert. Secondly, you need to make sure that your landing pages are optimised for SEO. This means using the right keywords and providing relevant and valuable content.

Finally, remember that PPC is just one part of an overall marketing strategy โ€“ it’s not a silver bullet that will guarantee success. The most important thing is to focus on creating a great product or service and promoting it in the right places. If you do that, then the rest will fall into place.

PPC helps you reach more local leads

PPC can be a powerful tool for reaching new leads, especially in local markets. By targeting specific keywords and phrases, you can reach potential customers who are actively searching for products or services like yours. Plus, with PPC ads, you only pay when someone clicks on your ad, making it a cost-effective way to reach new leads.

When used effectively, PPC can help you attract more qualified leads that are more likely to convert into customers or clients. And because PPC ads can be targeted to specific geographical areas, they can be an especially effective way to reach local leads.

If you’re not using PPC as part of your marketing mix, now is the time to start. With the right strategy in place, you can start generating new leads and driving more sales for your business.

Combining PPC and SEO increases visibility in search results

PPC and SEO are two of the most popular digital marketing strategies. They both have their own advantages and can be used to achieve different marketing goals. However, when used together, they can complement each other and help you achieve even better results.

Search engine optimization is all about improving your website’s ranking in search engine results pages (SERPs). This is done by optimizing your website’s content and structure, as well as building high-quality backlinks from other websites.

PPC, on the other hand, is a paid form of advertising where you pay per click (PPC) on ads that appear in SERPs. These ads are usually placed at the top or bottom of the page, and they can be targeted to specific keywords or demographics.

When you combine PPC and SEO, you create a powerful visibility strategy that can help you achieve your business goals.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.