Etsy is a place where people can buy and sell handmade goods, vintage items, and craft supplies directly from artisans. a wide variety of different categories such as apparel, art, bath and body products, jewelry, furniture, home décor and more.
Although the site provides sellers with marketing guides and tools for selling their creations, there are other ways sellers can improve their shop and sales too.
In this article we will list a series of tips for creating and running a successful Etsy shop
1. Establish an identity
Before you begin your Etsy journey, take some time to think about your target audience and where you think they might be. There are almost 2 million shops on Etsy right now, so the competition is fierce. Think of ways that you can make your shop stand out from the rest; things like having a theme or niche, offering a unique product and adding extra value through in-depth descriptions about what you do.
Etsy allows shop owners to customize their shop pages before they’re posted on the site, so make sure you check that out. You can choose different color schemes and fonts for your shop logo and even include a short biography about yourself and what makes your products special. This will give people a more thorough understanding of who you are and what you stand for as an artist, while also helping them decide if they want to buy from you.