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on-page and off-page seo: what's the difference

On-Page and Off-Page SEO: What’s the Difference?

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On-page SEO is the optimization of a website’s individual pages in order to rank higher in search engine results pages (SERPs). It includes optimizing the website’s title tags, meta tags, header tags, images, and other on-page elements.

Off-page SEO is the optimization of a website’s overall link popularity and authority. It includes building links from other websites, social media signals, and local directory listings.

On-page SEO (on-site SEO)

On-page SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main focus of on-page SEO is optimizing individual webpages so that they rank higher in Google search results and attract more organic traffic.

There are many different factors that contribute to a successful on-page SEO strategy, but some of the most important ones include:

Title tags: The title tag is one of the most important on-page SEO elements, as it tells Google what your page is about. Make sure to include your target keyword in your title tag, and keep it under 60 characters so that it doesn’t get cut off in search results.

Meta descriptions: The meta description is another very important on-page SEO element, as it gives searchers a brief overview of what your page is about. Again, make sure to include your target keyword and keep it under 155 characters.

Header tags (H1, H2, etc.): Header tags help break up your content into digestible sections for both users and search engines. Google places a lot of importance on proper use of header tags, so make sure you’re using them correctly! Use H1 tags for titles/headlines on your page and H2 tags for subheadings – never use more than one H1 tag per page. Generally speaking, you should try to use keywords in your header tags whenever possible without making them sound unnatural or forced.

Images: Optimizing images can be a great way to earn extra points with Google since they can’t read images like we can. Whenever you upload an image to your website, make sure to include descriptive “alt text” which tells Google what the image is showing. This will help ensure that your images appear in image search results as well as regular web search results.

Off-page SEO (off-site SEO)

Off-page SEO is all about optimizing your website for better visibility and ranking in search engine results pages (SERPs). It involves activities that you can do outside of your website to improve its authority and visibility.

The most important factor in off-page SEO is link building, or the process of getting other websites to link back to your site. This helps search engines understand that your site is a credible source of information and should be ranked higher in SERPs.

Other important factors in off-page SEO include social media engagement, brand mentions, and directory listings. By optimizing these factors, you can improve your website’s visibility and authority, which will ultimately lead to better rankings in SERPs.

Technical SEO

Technical SEO is the practice of optimizing a website for the purposes of improving its search engine rankings. It is a subset of broader search Engine Optimization (SEO)and includes optimizing factors such as site structure, code, and on-page elements like titles, metatags, and anchor text.

Technical SEO is an important part of any complete Search Engine Optimization strategy. Good technical SEO can be the difference between a first page ranking and obscurity. There are many different aspects to technical SEO, but some common ones include optimizing website speed, developing a mobile-friendly site, and ensuring that your website is crawl able by search engine robots.

One important thing to keep in mind with technical SEO is that it should be done in conjunction with other types of optimization, like on-page optimization and link building. Technical SEO should not be treated as a silo; rather, it should be seen as one part of an overall holistic approach to getting your website to rank higher in search engines.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.