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Modern Digital Marketing and The Importance of Brand Awareness

Digital marketing is much more than just a way to advertise your company. It’s the way you communicate with your audience in the digital world. The ability to use modern digital marketing techniques is crucial for businesses large and small, because it’s how you build awareness of your brand, reach consumers, and ultimately sell products.

In this article we’ll cover what modern digital marketing consists of, some popular methods of reaching people online, and why it’s crucial that brands start investing in social media today.

The five pillars of modern digital marketing

Every business needs to have a clear strategy for reaching consumers, and this strategy should be based on the five pillars of modern digital marketing.

The first pillar is brand awareness. Your brand is the foundation of your entire business, and it’s crucial that you do everything possible to make sure people know who you are. You can accomplish this by investing in content creation and using social media to establish an online presence.

The second pillar is consumer engagement. It’s not enough to just let people know about your brand. You need to keep them coming back for more information, and ideally making a purchase here or there as well.

The third pillar is lead generation. In order to run a successful business, you need to know who you’re marketing to, right? So, how do companies get people to click on their ads and engage with them? This is where advertising comes in handy: it’s how companies create awareness of their brand name and estimates of their products.

The fourth pillar is sales. The main goal of any business is to make money, but it’s not always as simple as creating a product and making it available for purchase. There are many ways to market your brand and drive sales, such as influencer marketing and targeted ads.

The final pillar, customer support and logistics, is pretty much the same for any business. You need to make sure people are satisfied with your product as well as the service you’re providing them.

Some efficient methods of reaching people online

Google AdWords

This is probably one of the most common ways for businesses to get their name out there online. It’s a paid advertising system where companies can create their own campaigns and put their ad in front of potential customers. You pay per click, so naturally Google takes a small piece of each sale made through AdWords.

Facebook Ads

This is a paid advertising platform that’s often used to promote relatively new businesses. You can target your ad at potential consumers, which makes it a great way to communicate with current and future customers. It’s also easy to adjust the ads you put out. Facebook offers advertisers demographic data based on people who have previously clicked on their ads or followed them on Instagram and Twitter.

LinkedIn Ads

This is a platform where businesses can advertise their services and products to other businesses, targeting potential clients based on specific categories. It’s a great way to make sure your ads are reaching the appropriate executives.

Pinterest Ads

This is a social media platform where businesses can advertise their products and services. It’s also an easy way to create awareness about your brand. Try creating an attractive ad, using eye-catching images, and making use of catchy slogans or phrases to encourage people to click on your ad.

Instagram Ads

This is a social media platform that’s similar in many ways to Pinterest, but with more of a focus on visuals rather than text. Instagram is a web-based photo sharing service that allows users to take pictures and add them into their profile for others to see. It’s common for businesses to advertise their products using Instagram, and it’s a great platform for visual advertising.

YouTube Ads

This is one of the most popular methods of creating brand awareness online these days. YouTube has more than 1 billion active users every month, and it’s actually the second largest search engine on the web behind Google. YouTube ads typically feature a 30-second video, which advertisers can upload themselves or opt for one of YouTube’s recommended ads. This is an excellent way to advertise your product, because it offers you direct access to what someone sees immediately after they make a search query on YouTube.

Influencer marketing

This is a more advanced technique that’s not very common, but one that can be especially effective. It’s based on the idea that if someone who already has a significant following in your niche endorses your product, others will be more likely to buy it as well. This is why you see so many ads online for products by celebrities and other influencers. They don’t just have influence, they also have a large amount of followers to market their product to as well.

Targeted ads

This is the basic “if you like this ad, then you might like this product” advertising method. It’s used to target individuals who’ve shown interest in similar products by displaying ads that feature products similar to the one shown in the ad. It’s based on the idea that if someone is searching online for a product, they probably want one like it, so they will click on an ad featuring something similar.

This is a great method of advertising your product because it allows you to target current or future customers more specifically. You can also use targeted ads to gain more awareness for your brand.

Businesses should try to think of the types of people that they want to turn into customers, and create ads and content that appeal to them. It’s important to stay relevant as well. You don’t want your target audience to be put off by irrelevant ads, or ads that aren’t effective at communicating the value of your product or service.

There are other ways businesses can advertise online as well. They can put their ad on websites such as Craigslist, which allows you to place an advertisement directly on a page where it will be seen by those looking for something like what you’re offering. It’s also possible to share links for ads online as well.

If you’re looking for a new way to advertise your business online, consider using some of the services outlined here. You can find affordable advertising options that are likely to be effective.


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