Keyword mapping is the process of associating keywords with specific pages on a website. This helps search engines understand which pages are relevant for certain queries, and ultimately improves the visibility of a website in search engine results pages (SERPs).
There are a few different ways to approach keyword mapping, but the most important factor is to ensure that there is a clear and consistent relationship between keywords and pages. This can be accomplished through careful planning during the website development process, or by retroactively adding keyword annotations to existing websites.
When done correctly, keyword mapping can be an extremely powerful tool for SEO. It can help increase traffic from organic search by helping search engines better understand what each page on your site is about. Additionally, it can help improve click-through rates (CTRs) from SERPs by making it clear to users which page on your site will be most relevant to their query.
Broad Keywords. Broad keywords are considered by many as the default keyword type
Broad keywords are considered by many as the default keyword type. They are usually single words or short phrases that describe what you do or sell. For example, if you own a cake shop, your broad keywords might be “cakes,” “cupcakes,” or “bakery.”
While broad keywords might seem too general to be useful, they can actually be quite effective in driving traffic to your website. That’s because when people search for broad terms, they are often looking for general information about a topic rather than a specific product or service. So if you can optimize your website and content for these types of searches, you could see a significant increase in traffic.
In addition to being general, broad keywords are also often less competitive than more specific ones. That means it can be easier to rank well for these terms, which can lead to more traffic and potential customers.
If you’re thinking about using broad keywords on your website or blog, there are a few things to keep in mind. First, make sure that the content on your site is relevant to the keyword phrase. If not, you could end up attracting the wrong kind of visitors who will quickly click away from your site. Second, consider using long-tail versions of these phrases instead. Long-tail keywords are longer and usually more specific, making them less competitive and more likely to convert into sales. Finally, don’t stuff your content with too many keywords. This will not only turn off readers but also get you penalized by Google. Stick to using one or two keyword phrases per page and make sure they flow naturally with the rest of your content.
Exact Match Keywords
However, with the ever-changing landscape of search engine algorithms, it’s important to keep up with the latest trends in keyword research. That’s why we’ve put together this guide on exact match keywords – everything you need to know about how they work and how to use them effectively in your SEO campaigns.
What Are Exact Match Keywords?
Exact match keywords are, quite simply, the specific terms and phrases that you want your website to rank for in search engines. When someone searches for one of these terms, you want your site to appear as close to the top of the SERP as possible. Of course, this is easier said than done – especially given that there are millions of other websites all vying for those coveted top spots.
To give yourself the best chance of ranking highly for exact match keywords, it’s important to understand how they work and what factors search engines take into account when ranking websites for these queries. Let’s take a closer look…
How Do Exact Match Keywords Work?
Search engines use special algorithms known as “ranking factors” to determine where each website should appear in SERPs. While there are hundreds (if not thousands) of different ranking factors used by different search engines, some of them hold more weight than others when it comes to exact match keyword rankings.