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key insights: what are the 5 steps to be followed during keyword research

Key Insights: What Are the 5 Steps to Be Followed During Keyword Research?

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1. Defining your goals: The first step in any keyword research is to define your goals. What are you looking to achieve with your research? Are you looking to increase traffic to your website, or improve conversion rates? Once you have defined your goals, you can move on to the next step.

2. Identifying your target audience: The second step is to identify who your target audience is. Who are you trying to reach with your website or product? Once you have identified your target audience, you can begin thinking about the keywords that they might use when searching for what you have to offer.

3. Brainstorming keyword ideas: The third step is to brainstorm a list of potential keywords that could be used by your target audience when searching for what you have to offer. To do this, try thinking about the different ways that someone might search for what you offer. For example, if you sell shoes, people might search for “shoes”, “buy shoes online”, or “where to buy shoes”. Make sure to brainstorm a wide variety of keywords so that you have a good selection to choose from in the next step.

4 evaluating keyword options: Now it’s time.

Keyword Expansion. Let Search Volume Set Priority

1. Brainstorm a list of potential keywords 2. Research the monthly search volume for each keyword 3. Set priorities based on search volume and business goals 4. Expand your list of keywords with related terms 5. Conduct further research to identify the most effective keywords.

Keyword Filtering. There are a few questions to ask yourself as you begin eliminating keywords from the list

1. How relevant is the keyword to your business? 2. What is the search volume for the keyword? 3. What is the competition for the keyword? 4. What is the cost per click (CPC) for the keyword? 5. How difficult would it be to rank for this keyword?

Keyword Selection

Step 1: Brainstorm a list of potential keywords Step 2: Research keyword difficulty and search volume Step 3: Analyze competitor keywords Step 4: Prioritize your target keywords Step 5: Select your final target keywords.

Keyword Mapping

1. Define your goals. What are you trying to accomplish with your keyword research?

2. Identify your audience. Who are you targeting with your keywords?

3. Brainstorm keyword ideas. What terms do you think potential customers would use to find what you’re offering?

4. Research related keywords. In addition to the obvious keywords, what other terms might be related to what you’re offering?

5. Create a keyword map. Once you have a good list of potential keywords, it’s time to organize them into a map that will help guide your content strategy.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.