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how to use seo: 10 important tactics you need to know

How to Use SEO: 10 Important Tactics You Need to Know

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Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. There are many different factors that contribute to a website’s ranking, and SEO is constantly evolving as search engines update their algorithms.

There are many different techniques that can be used to improve a website’s SEO. Some common examples include optimizing title tags, meta descriptions, and header tags; adding relevant keywords throughout the site; creating compelling and informative content; improving site speed; and building high-quality backlinks.

While there is no guaranteed way to achieve a top ranking on all major search engines, following best practices for SEO will give your site the best chance of success.

White space

While some designers may view white space as nothing more than an empty void to be filled, experienced designers know that it is an important tool that should be used deliberately and with purpose. Here are some tips on how you can make effective use of white space in your own designs:

– Use margins to create visual balance. Wide margins can give a feeling of stability, while narrow margins can create a sense of energy or movement.

– Use padding to add clarity and improve the overall readability of your composition. Padding is the space between elements within your layout, such as between paragraphs or around images. By increasing the padding around certain elements, you can make them stand out more or draw attention to specific pieces of information.

– Group related items together using whitespace. By visually separating different sections or chunks of information, you can help your audience understand the relationships between different pieces of data more easily. This is especially helpful when presenting complex information in a smaller format, such as on a mobile device screen.

– Use whitespace to lead the eye through your design in the order you want people to view it. Just as with traditional print media, you can use gutters (the empty spaces between columns) and other forms of whitespace to control where someone’s gaze falls when they’re looking at your design.

Compelling title tag and meta description

Your title tag and meta description are two of the most important elements on your web page. They are what show up in the search engine results pages (SERPs) when someone searches for a keyword or phrase related to your business, product, or service.

A compelling title tag and meta description can make the difference between a searcher clicking on your listing or moving on to another result. That’s why it’s so important to take the time to craft these elements carefully.

Here are some tips for creating compelling title tags and meta descriptions that will help you stand out in the SERPs:

1. Keep it short and sweet: A good rule of thumb is to keep your title tag under 60 characters and your meta description under 155 characters. Why? Because that’s how much Google shows in the SERPs before cutting off with ellipses (…). Anything beyond that is likely to get cut off, so it’s important to be concise.

2. Use keywords wisely: Include relevant keywords in your title tags and meta descriptions, but don’t stuff them in there just for the sake of SEO. Not only will this turn off potential customers, but Google may also penalize you for keyword stuffing. Instead, use keywords judiciously and only include them if they make sense in context.

3. Write for humans first: It’s important to remember that title tags and meta descriptions are ultimately meant to be read by human beings, not search engines. So while keywords are still important, make sure that your copy is readable, engaging, and relevant to what people are actually searching for. After all, even if you rank #1 for a particular keyword phrase, it won’t do you any good if no one clicks on your listing because they don’t find it relevant or interesting.

Fast page speeds

Google has stated that page speed is a ranking factor, so it’s important to ensure your pages are as fast as possible. Here are some tips to improve your page speed:

– Use a content delivery network (CDN) to serve static assets such as images, JavaScript, and CSS. – Minimize HTTP requests by using techniques such as inline CSS and JavaScript, sprites, and data URIs. – Optimize images by reducing their file size and using appropriate file formats (such as JPEG for photos and PNG for graphics). – Use caching to avoid having to regenerate resources on each page load. – Minimize the use of plugins which can often add significant overhead.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.