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how to use branding to power your marketing strategy

How to Use Branding to Power Your Marketing Strategy

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A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive mark burned into the animal’s skin with a hot iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce who it belonged to. The term “brand” has continued to be used in reference to trademarks ever since.

In contemporary times, branding has become an increasingly important strategy for companies of all sizes across all industries as competition has intensified and customers have become more savvy and sophisticated. A strong brand can create customer loyalty and added value that can lead to increased profits for businesses. It is therefore not surprising that businesses invest significant time and resources into developing their brands.

There are many different ways in which something can be branded – for example: by using a logo;

Descriptive Brand Names. Descriptive names are those that readily convey the product or service offered by a company

If you’re looking for a quick and easy way to let customers know what your company does, a descriptive brand name is probably the way to go. These types of names are designed to be self-explanatory, so that anyone who sees or hears them will instantly understand what it is you do.

There are a few things to keep in mind when choosing a descriptive name for your business. First, make sure it’s something that can be easily remembered – after all, the whole point is for people to remember what you do. Second, try to avoid using industry jargon or buzzwords that might not be immediately understandable by everyone. And finally, consider whether the name might limit your growth in future – if you’re planning on expanding your services or products down the line, make sure the name won’t become obsolete.

With those guidelines in mind, here are some examples of businesses with great descriptive names:

Need an attorney? Hire The Law Offices of John Smith. There’s no mistaking what this business does just from its name alone.

Planning a wedding? You’ll want to check out A Few Good Men Catering – again, the name says it all.

Need your carpets cleaned? Heaven’s Best Carpet Cleaning will take care of it – and their name leaves no doubt as to what they do best.

As you can see from these examples, descriptive brand names can be an extremely effective way of marketing your business – as long as you choose wisely!

Evocative Brand Names

Some of the world’s most iconic brands have evocative names that perfectly capture the essence of what they sell. Here are just a few examples:

1. Apple

The name “Apple” conjures up images of crisp, juicy fruit; it’s a simple, yet effective name for a company that makes computers and other high-tech gadgets.

2. Nike

Nike is the goddess of victory in Greek mythology, and the company’s name reflects its competitive spirit. Nike’s logo – a simple “swoosh” – is also one of the most recognizable symbols in the world.

Invented Brand Names

Invented names are often seen as more distinctive and memorable than existing words that are repurposed to become brands. They can also convey an intended meaning or personality more effectively than a descriptive name. And because they don’t have any preexisting associations, invented names can be less risky for companies to adopt.

However, creating an invented name that is both meaningful and attractive to consumers is not always easy. In fact, it’s quite difficult. And even when a company is successful in coming up with a great invented name, there’s no guarantee that consumers will actually like it or be willing to use it.

There are several aspects to consider when choosing an invented brand name. The most important is whether the name conveys the right message about the brand. It’s also important to make sure the name is pronounceable and easy to spell, otherwise people will have trouble using it correctly (or even remembering it). Finally, you’ll want to make sure the name doesn’t already have any negative associations that could harm the brand down the line.

Lexical Brand Names

A brand name is a word, phrase, or symbol used to identify a product or service and distinguish it from those of other producers. A lexical brand name is a type of brand name that is made up of one or more words that are not found in the dictionary. These words may be created by the company or they may be existing words that are given new meaning by being associated with the company’s products or services.

Some well-known examples of lexical brand names include Google, Nike, and Barbie. These brands have become so successful that their names are now synonymous with the products or services they represent. In many cases, these brands have even become part of our everyday language. For example, we might say “I’ll just Google it” when we want to look something up online; “I need some new Nikes” when we’re going shopping for sneakers; or “Who wants to play with my Barbie?” when we’re talking about our favorite childhood toy.

While lexical brand names can be incredibly valuable assets for companies, they can also be very difficult to create and maintain. This is because these names often have no connection to the products or services they represent and so must be carefully cultivated through marketing and advertising campaigns. Additionally, since these names are not found in the dictionary, they can be difficult for consumers to remember and pronounce. As a result, companies must put significant effort into ensuring that their lexical brand names are both distinctive and memorable if they want them to be successful

Acronymic Brand Names

Some of the most popular acronym ic brand names include NASA, NATO, AIDS, OPEC, and radar. These brands have become so successful that their acronyms have become synonymous with their products or services. Acronymic brand names can be an effective marketing tool, as they can make a name more memorable and easy to pronounce. However, there is a risk that the meaning of the acronym could be lost over time.

Acronymic brand names can be traced back to the early days of branding when companies first started using initials to create recognizable logos. One of the earliest examples is P&G (Procter & Gamble), which was founded in 1837 and began using its initials as a logo in 1851. The company’s first ads featured a simple line drawing of two interlocking letters P&G inside a diamond shape. This logo was so successful that it is still in use today, although it has been updated several times over the years.

Other early examples of acronym ic brand names include Jell-O , Kodak , Coca-Cola – which was originally spelled “Coca-Cola” until 1901 – and Bayer . The use of initial is m logos became increasingly popular in the early 20 t h century as companies sought ways to make their products more recognizable in a crowded marketplace. This trend reached its peak in the 1950 s when many companies began using three-letter initials for their brands. Some well-known examples from this era include 7 u p , Kool-Aid – which was originally spelled “Koolade” until 1945 – and Sanka .

The popularity of acronym ic brand names waned somewhat in the later 20 t h century as companies moved away from using initial is m logos. However, there has been a recent resurgence in the use of such logos, particularly among tech startups. Some recent examples include Tumblr , Jawbone – which was originally called AliphCom before rebranding in 2007 – and Airbnb .

Geographical Brand Names

Geographical brand names are often used for food and drink products. This is because people associate certain foods and drinks with specific locations. For example, wine from Bordeaux is known around the world and people often visit the region to try the different wines on offer. Similarly, Scotch whisky is closely associated with Scotland and many people visit the country to tour whisky distilleries.

Geographical brand names can also be used for non-food products. For example, Switzerland is known for its high-quality watches and many people buy Swiss-made watches because they trust the quality of these products. In some cases, a geographical brand name can become so well-known that it starts to be used as a generic term for the product in question. For example, ‘Hoover’ is now commonly used in Britain as a word for vacuum cleaners even though this company only sells a small proportion of all vacuum cleaners sold in the country!

There are some disadvantages to using geographical brand names. One worry for companies is that another area may start producing similar products and ‘steal’ their customers by claiming that their product is just as good as the original – even though it may not be! Another problem occurs when political boundaries change – as happened when Czechoslovakia split into Czech Republic and Slovakia in 1993. This created two new countries where previously there had only been one, which meant that companies had to decide whether they wanted their products to be associated with just one country or both countries

Founder Brand Names

Yes, anything can be branded. A brand is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of other sellers. A Founder Brand Name is a brand that is created by the founder of a company or organization and typically has a strong emotional connection with the founder.

Some examples of Founder Brand Names include: Apple (Steve Jobs), Facebook (Mark Zuckerberg), Amazon (Jeff Bezos), Tesla (Elon Musk). These brands are all very strong and have a lot of equity because they are associated with visionary leaders who have built great companies.

A Founder Brand Name can be an important asset for a company because it can create loyalty and emotional attachment among customers and employees. It can also be difficult to change or replace a Founder Brand Name if it becomes tarnished, so it’s important to choose wisely from the beginning.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.