A good keyword is one that is closely related to your product or service, has a high search volume, and is not too competitive. You can use keyword research tools, such as Google AdWords Keyword Planner, to find keywords that meet these criteria.
Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords
Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. What would they be searching for? What words would they use to find what they need?
Once you have your list, go to Google and type in each keyword. See what comes up on the results page. If there are millions of results, that keyword is too broad and you will have difficulty ranking for it. If there are no results, that keyword is too specific and no one is searching for it.
The ideal scenario is somewhere in between. You want a keyword that has enough searches to be worth targeting but not so many searches that it will be impossible to rank for it on the first page of Google.
Study the competition
When you study the competition for a particular keyword, you can get a feel for how difficult it would be to rank for that keyword. If there are many well-established websites ranking for the keyword, it will be more difficult to rank than if there are only a few. Additionally, consider the quality of the websites that are ranking. If they are high-quality websites with lots of content, it will be more difficult to rank than if they are lower-quality or have less content.
Another factor to consider is the search volume for the keyword. This can give you an idea of how popular the keyword is and how much traffic you could potentially get by ranking for it. However, don’t focus too much on search volume as this isn’t the only factor that determines whether a keyword is good or not.
Finally, consider your own goals and objectives when deciding whether a particular keyword is good or not. If your goal is simply to get traffic from Google, then any popular keywords with reasonable competition may be worth targeting. However, if your goal is to sell products or services online, then you’ll need to target keywords that convert well into sales.
Understand the long tail keyword
A long tail keyword is a specific and targeted keyword phrase that is usually longer than four words. Long tail keywords are generally more specific than broad keywords, which helps your website rank for them in search engines. For example, if you are a clothing retailer, “black dress” would be a broad keyword, while “long black dress size 12” would be a long tail keyword.
To determine if a keyword is good for your website, you can use a number of analytical tools including Google AdWords Keyword Planner and Google Trends. You can also check how well your website ranks for the keyword in search engines. If you are not ranking well for the keyword, it may not be worth targeting. In addition to using analytical tools, it is also important to consider the competition when determining if a keyword is good for your website. If there are many other websites competing for the same keywords, it may be difficult to rank well for them.
Use keyword research tools
There are a variety of keyword research tools available online, including Google AdWords Keyword Planner, Wordtracker, and Moz Keyword Explorer. Each tool has its own advantages and disadvantages, so it’s important to choose the right one for your needs.
Google AdWords Keyword Planner is a free tool that allows you to research keywords and estimate search volume. It also provides information on related keywords and phrases that you may want to consider targeting.
Wordtracker is a paid tool that offers extensive keyword research capabilities. It provides detailed information on search volume, competition, and more.
Moz Keyword Explorer is a paid tool that offers similar features to Wordtracker. In addition, it provides insights into how difficult it would be to rank for a given keyword.