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how to perform a website analysis

How to Perform a Website Analysis

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When you are trying to determine how effective a website is, you need to look at a variety of factors. The most important thing to look at is the overall design of the site. Is it easy to navigate? Is it visually appealing? Does it have all of the information that you are looking for?

If you are looking at a website for a business, you will also want to make sure that it is professional and trustworthy. Take a look at the content on the site. Is it well-written and free of errors? Does it provide accurate information about the products or services that the company offers?

You should also consider how popular the website is. You can do this by checking out how many visitors the site gets each month and how long they stay on each page. If people are quickly leaving the site, that could be an indication that they were not able to find what they were looking for or that they did not like what they saw.

Finally, take some time to interact with the website yourself. Request more information from customer service or fill out a form on the contact page. This will help you get a better feel for how responsive and helpful the company is likely to be if you decide to do business with them in future visit.

Run an SEO audit

To analyse a website from an SEO perspective, you need to understand how the site is currently performing in terms of organic search traffic and rankings, what keywords and phrases it is targeting, and what improvements can be made to help it perform better.

This can be done by running an SEO audit, which involves assessing the site’s current state and making recommendations for improvement. There are many aspects to have in mind when conducting an audit, but some of the most important include:

1. Keyword research – What keywords and phrases are people searching for that your website could be ranking for? Are you targeting the right keywords?

2. On-page optimisation – Is your website optimised for the keywords you’re targeting? Are there any areas that could be improved?

3. Link building – Does your website have quality links from other websites? Are there any opportunities to build more links?

4. Competitor analysis – How well is your competition doing in organic search? What can you learn from them?

Test website speed

There are a number of ways to test the speed of your website. One way is to use an online tool such as GTmetrix or Pingdom. These tools will give you a detailed report on the loading times of your website pages and can help you identify areas where improvements can be made.

Another way to test website speed is to use Google’s PageSpeed Insights tool. This tool will provide you with a score for each page on your website, as well as specific recommendations on how to improve that page’s loading time.

Finally, you can also use your web browser’s developer tools to measure the loading times of individual elements on your pages. This information can be invaluable in pinpointing exactly where bottlenecks are occurring and what needs to be fixed in order to improve overall website speed.

Analyze website traffic

Another important metric to look at is the average time spent on site. This number tells you how long people are spending on your site, and it can be a good indicator of engagement. If people are only spending a few seconds on your site, it’s likely that they’re not finding what they’re looking for.

Finally, you should also look at the bounce rate. This metric measures how often people leave your site after only viewing one page. A high bounce rate indicates that people are leaving your site without taking any action, and this can be a sign that your content isn’t relevant to their needs.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.