You are currently viewing How to Optimize Your on-Page SEO for Greater Visibility
how to optimize your on-page seo for greater visibility

How to Optimize Your on-Page SEO for Greater Visibility

  • Post author:
  • Post category:SEO

When about on page SEO there are a few key elements that you need to be aware of. The first is your title tag. This is the most important element on your page and it needs to be optimised for your target keyword. The second element is your meta description. This is what appears in the search engine results pages (SERPs) and it needs to be compelling and relevant if you want people to click through to your website. The third element is your h 1 tag. This should also be optimised for your target keyword and it should be placed at the top of your page, above the main body of content. Finally, you need to make sure that all of your images have alt tags with relevant keywords. These are just a few of the most important on page SEO elements, but if you want to ensure that your website is optimised for search engines then you need to pay attention to all aspects of on page SEO.

E-A-T

As an SEO professional, it’s important to understand E-A-T and how it affects your work. Here’s a quick overview of each letter in the acronym:

Expertise: Does the website or author have expertise on the topic? Are they an expert in their field?

Authoritativeness: Is the website or author considered authoritative on the topic? Do other experts in the field link to them?

Trustworthiness: Is the website or author considered trustworthy? Do they have a good reputation? Are they transparent about their business practices?

Visual Assets

Images are an important part of any website. They can help with the overall design, break up text, and add visual interest. However, they can also be a major contributor to slow page loading times if they are not properly optimized.

There are a few things to keep in mind when it comes to optimizing images for the web: file format, file size, and alt text.

When about file format, JPEG is generally the best choice for photos while PNG is better for images with solid colors and line art. GIFs should only be used sparingly as they tend to have large file sizes.

As for file size, smaller is better. Images should be saved at 72 DPI and compressed as much as possible without sacrificing quality. Alt text should be used to describe the image in case it does not load or for visitors who are using screen readers.

With these tips in mind, you can ensure that your images are helping your website rather than hurting it!

Title Tags

This Is My Title Tag

As you can see, the title tag contains the words “this is my title tag.” These words will be the first thing that a search engine sees when it crawls your web page. That’s why it’s important to make sure that your title tags are relevant to what your web page is about. If you’re selling blue widgets, for example, then you want to make sure that your title tags contain the word “blue widgets.”

In addition to being relevant, your title tags should also be unique. Don’t use the same title tag on every single page of your website. This will just confuse search engines and make it harder for them to figure out what each individual page is about. Instead, come up with a different title tag for each individual page. And don’t forget to include keywords! Including relevant keywords in your title tags will help search engines understand what each individual page is about and improve your chances of ranking high in SERPs (search engine results pages).

Meta Description

A meta description is a short summary of your page’s content. It appears in search results below the title of your page, and gives searchers an idea of what they’ll find on your page.

Meta descriptions are important because they can influence whether or not someone clicks through to your website from the search results. If you have a well-written, relevant meta description, it can help persuade someone to click through to your site instead of another result. Likewise, if your meta description is poorly written or not relevant to what’s on your page, you could lose out on clicks.

Image Optimization

10 EASY Tips for Optimizing Your Images for SEO

It’s no secret that images are an important part of any website or blog. Not only do they add visual interest and help break up text, but they can also help you rank higher in search engine results pages (SERPs).

But in order for your images to actually help your SEO efforts, they need to be properly optimized. Here are 10 easy tips you can follow to optimize your images for SEO:

1. Use descriptive filenames

When saving your image files, make sure to give them descriptive and keyword-rich filenames. For example, instead of something like “IMG_1234.jpg,” opt for a name that accurately describes what’s in the image, such as “orange-tabby-cat-sleeping.jpg.”

2. Add keywords to your Alt text

Alt text is short text that describes an image; it’s often used by people who are visually impaired since it tells them what an image is about. It’s also used by search engines when an image can’t be displayed (for example, if the user has turned off images in their browser). Adding relevant keywords to your Alt text can help improve both accessibility and search engine optimization. Just make sure not to stuff too many keywords into the Alt text a couple of well-chosen ones should suffice.

Jeremy

Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.