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how to make an effective keyword plan for your business

How to Make an Effective Keyword Plan for Your Business

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A keyword is a word or phrase that describes the main topic of a piece of writing. In order to make a keyword, you will need to determine what the main topic of your writing is and then find a word or phrase that succinctly describes it. Once you have found an appropriate keyword, you will need to use it throughout your writing in order to ensure that readers are able to identify the main idea.

Title Tags

The title tag of an HTML document is the element located between the and tags. The title tag is required in all HTML documents and it defines the title of the document.

The title element is used to specify a brief description of the content of an HTML document. The title element is displayed in two places:

1. In the browser’s tab or window header 2. As the page’s title in search engine results pages (SERPs)

The contents of a page’s title tag are used by search engines as a factor in determining that page’s ranking in SERPs. Because of this, it’s important to ensure that your title tags are descriptive and keyword rich. However, you should also avoid stuffing too many keywords into your titles as this can result in your pages being penalized by search engines.

Your titles should be unique and accurately reflect the content on your page. If your titles are not accurate or are duplicates of other pages on your site, this can confusing for users and hurt your click-through rates from SERPs.

Meta Description

Meta descriptions are important for optimizing webpages for both search engine optimization (SEO) and social media marketing (SMM). They help search engines understand what a page is about, and they can encourage people to click through to the page from search results or social media posts.

While meta descriptions are not technically part of the HTML code of a webpage, they can be added to the code using the tag. The tag should be placed within the section of a webpage’s code.

The meta description should be concise and accurately reflect the content of the webpage. It should be written in clear, easy-to-understand language so that people know what they will find on the page before they click through to it. The ideal length for a meta description is between 150 and 160 characters, although Google may truncate longer descriptions in its search results pages.

When writing meta descriptions, it is important to avoid stuffing them with keywords in an attempt to manipulate search engine rankings. This practice, known as keyword stuffing, will likely result in lower click-through rates from searchers and may even get your site penalized by Google. Instead, focus on writing compelling copy that accurately describes your page’s content while still incorporating relevant keywords where appropriate.

Publish High-Quality Content

But what exactly constitutes “high-quality” content? Here are a few key characteristics:

1. Relevant and up-to-date: Your audience will appreciate content that’s relevant to their interests and current trends. Be sure to do your research and keep your finger on the pulse of your industry.

2. Well researched and well written: Nothing turns off readers more than poorly written or inaccurate information. Make sure your facts are straight and your writing is clear, concise, and error-free.

3. Engaging and interesting: Keep your readers hooked by writing compelling headlines and using strong storytelling techniques. And don’t forget about visuals! Adding images, infographics, or videos can help break up text and make complex topics more digestible.


When you sit down to write, you may be wondering: How do I make a keyword?

The answer is actually quite simple: by including certain words and phrases in your writing, you can increase the chances that your work will be found by people who are searching for information on the internet.

Some tips on how to choose keywords include: – Use terms that are specific to your topic; general terms will be less likely to result in hits. – Use terms that are popularly searched; these will be the ones most likely to bring people to your site. – Use terms that are unique to your site; this will help you attract attention from potential visitors. – Use a mix of different types of keywords, including long-tail keywords (which are more specific) and short-tail keywords (which are more general). By following these tips, you can choose keywords that will help draw people to your site and ensure that they find what they’re looking for when they get there.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.