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how to do effective keyword research for seo success

How to Do Effective Keyword Research for SEO Success

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1. How do you keyword research?

The first step in any effective keyword research is to understand your audience and their needs. What are they searching for? What are their pain points? Once you have a good understanding of your target market, you can begin to brainstorm a list of potential keywords.

There are a number of different tools available to help with keyword research. Google’s AdWords Keyword Planner is a great place to start. This tool allows you to enter in seed keywords and generate a list of related keywords, as well as estimated search volume and competition level.

Another useful tool is Google Trends. This tool lets you see how popular certain keywords are over time, which can be helpful in identifying emerging trends.

Once you have generated a list of potential keywords, it’s important to narrow it down to the most relevant and achievable ones. Consider factors such as search volume, competition level, and how well the keyword aligns with your business goals. Prioritize the keywords that will be most valuable in helping you reach your target customers.

Make a list of broad topics relevant to your business

2. Use Google’s Keyword Planner: Google’s Keyword Planner is a great tool for getting started with keyword research. Enter in some broad terms related to your business, and the Keyword Planner will return results showing how often those terms are searched for, as well as related keywords that you may want to consider targeting.

3. Look at competitor keywords: Another great way to find relevant keywords is to look at what your competitors are targeting. Use a tool like SEMrush or SpyFu to research the keywords that your competitors are bidding on in paid search advertising campaigns, and consider targeting some of these same terms yourself.

4. Check out Google Trends: Google Trends is a helpful resource for seeing how popular certain search terms are over time. This can be useful in determining whether certain keywords are worth targeting, or if they may be declining in popularity and therefore not worth as much effort.

Expand each topic with a list of phrases you think your customers use

How to do Keyword Research

A variety of methods can be used when conducting keyword research, and the best approach depends on your needs and goals. This guide will provide an overview of how to do keyword research using a variety of different methods.

1. Brainstorming

One of the simplest ways to generate a list of keywords is to brainstorm potential terms that your target audience might use when searching for your products or services. This can be done by yourself or with a group, and it can be helpful to consider both general and specific terms that might be used. Once you have a list of potential keywords, you can start narrowing down your options by considering factors such as search volume and competition levels.

2. Competitor Analysis

Another way to generate a list of keywords is to analyze the keywords that your competitors are targeting. This can give you insight into which terms are most popular in your industry, as well as what type of content is most likely to rank well in search engines. There are a few different ways you can go about conducting competitor analysis, such as using tools like SEMrush or SpyFu, or simply doing manual searches on Google and looking at the results that come up.

Find related search terms

Both of these tools allow you to enter a seed keyword and then see a list of related keywords. You can then use this information to help you determine which keywords you should be targeting for your website or blog.

In addition to using keyword research tools, another great way to find related search terms is by looking at Google Suggest. This is a feature that shows up when you start typing in a query into the Google search bar. It will show you a list of suggested queries based on what other people have searched for in the past.

You can also use Google Trends to see how popular certain keywords are over time. This can be helpful if you want to target keywords that are currently trending upward in popularity.

Analyze the strength of your keywords

When you are trying to determine which keywords to use for your website or blog, it is important to first analyze the strength of the keywords. There are a number of factors that you will need to consider when you are doing this analysis. The first factor is the competition for the keyword. If there are a lot of other websites and blogs that are using the same keyword, then it is going to be more difficult for you to rank high in the search engines for that keyword. You will need to choose a keyword that has less competition.

Another factor that you will need to consider when you are analyzing the strength of your keywords is the search volume for those keywords. If no one is searching for a particular keyword, then it does not matter how good your website or blog is, because no one will ever find it. Choose keywords that have a high search volume so that you can get more traffic to your site.

The last factor that you will want to consider when you are looking at the strength of your keywords is how relevant they are to your website or blog. If you have a website about dogs, then using keywords such as “dog food” or “dog toys” would be very relevant. However, if you have a website about cars, then using those same keywords would not be nearly as relevant and could actually hurt your ranking in the search engines because people searching for information on cars would not likely be interested in dog food or dog toys.

Determine how you rank in your industry

Another way to determine how you rank in your industry is to look at the number of backlinks that your site has compared to other sites in your industry. If you have more backlinks, then you’re likely appearing higher in search engine results pages (SERPs) for relevant keywords, which means you’re ranking well in your industry.

Finally, another way to determine how you rank in your industry is simply by asking customers and clients where they found out about your business or service. If a large percentage of them say they found out about you through online searches, then that’s a good indication that you’re ranking well for relevant keywords and terms.

Verify search intent

When you’re trying to rank a page or piece of content in Google, it’s important to make sure that you’re targeting the right keywords. But what do we mean by “right keywords”?

In short, you want to make sure that the keywords you’re targeting are those that people are actually searching for in Google. This is what we call “search intent.”

There are four main types of search intent: navigational, informational, commercial, and transactional. Let’s take a closer look at each one.

Navigational search intent is when someone is looking for a specific website or brand name. For example, if someone searches for “Facebook login,” they probably just want to go to the Facebook login page and don’t need any more information about it.

Informational search intent is when someone is looking for information on a topic but isn’t necessarily looking to buy anything related to that topic. For example, if someone searches for “how do I start a blog,” they might just be wanting some general information on starting a blog and don’t necessarily need any specific product or service related to it.

Commercial search intent is when someone is starting to research products or services with the intention of eventually buying something related to their query. For example, if someone searches for “best WordPress hosting providers,” they likely have some sort of intention of buying WordPress hosting at some point in the future.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.