High-quality guest posts are the bread and butter of your content marketing strategy. If you don’t have the means to produce quality, relevant, original blog content for guest posting, you’re missing on some serious inbound traffic.
If you want to start a guest posting campaign, you have to make sure your efforts are going to pay off. Offering to write at random blogs isn’t a an ideal way to do it. You need to make sure the blog will really be a good source of link juice and traffic for your site.
You need to search for efficient targets for guest posting, being blogs and other content-rich pages whose backlinks will increase the authority of your website resulting in more traffic and clients.
One great tactic to find good sources is checking the backlinks of competitors in your niche, and see which blogs are linking to them. If the sites are related to yours, this is a guest posting target right there.
That said, there are different levels of quality that a blog editor may be looking for. In order to make the most out of it, you need to understand what qualities a guest posting target is looking for.
Here are some questions that will help your guest posting campaign:
- What keywords I want to rank my site for?
- How do my pages rank in Google?
- What keywords have other websites been using to rank?
- What’s the buzzword in my industry?
- How do I get links back from the best authority blogs in this niche?
- Does this certain source have an audience that is targeting my target market?
- Is there a strong connection between my target market and this blog’s readership base?
No matter how good your content is, if you don’t have a plan for gaining quality outbound links, you’re missing out on lots of opportunity.
The key to developing a guest posting strategy is having good tactics in place. There are lots of things you can do to gain more backlinks to your site but you need to be sure you are really going to benefit from them.
Below are some of the best ways that you can use to develop a guest posting strategy and maximize its potential:
Firstly, before contributing a piece to a website, be sure that they allow you to include a link back to your site. It’s entirely up to you if you want to add the link in the author bio box or maybe use it elsewhere in the article.
Outside the usual task of connecting with influential blogs in your industry that have large audiences and reach out to them for guest posting opportunities, an overlooked but powerful method is to use LinkedIn to connect with fellow bloggers and add some value before asking for anything in return. Doing this will give you credibility while establishing yourself as an authority in your niche, creating opportunities for guest posts.
Be sure that you research properly before approaching a blogger for a guest posting opportunity. Whether you’ve found a target, or not, you should figure out what they are looking for before asking them.
Be sure that you don’t duplicate content and make sure you know what kind of blog post will be most beneficial for the readers of your guest blog. The more original the content is, the better it will be for your site traffic. You don’t want to be lazy and share the same content everywhere, so don’t do that if you can avoid it.
Guest posting can be effective if they are done right but not many bloggers take time to find out what really works and what they should avoid when engaging in this practice.
Some tips that can help you get the first guest post on a popular blog:
Identify which blogs have been producing a large quantity of relevant content. Use social media and search engines to find out their audience demographics, any recent posts or comments that may address a similar topic to your article and the type of formats they like.
Go through the website and study the most popular posts of that blog. If your article meets up with their needs, you have a chance to get published. Find out what keywords are used and their frequency of use. This will help you understand what type of content is popular on that particular blog.
Find out the contact details of the person who owns the website. Just send an e-mail with a few sentences describing why you want to contribute articles for that blog.
Write your article according to what is expected from this particular blog. Don’t write something completely different from what is being written there. If everything goes well, you can then send your article for review and wait for a response.
Domain Authority (DA)
Inbound links from blogs with high Domain Authority (DA) can have a positive impact in search engine rankings. To get good inbound links you should build relationships through guest posting.
A blog’s authority is based on the number of backlinks pointing to its site as determined by the Google algorithm: the higher the rating, the greater an authority an individual or website has.
However, guest posting is not as easy as just putting up some articles on websites and expecting things to work out right for you.
It works best when you have your own website and brand name already established in order to make the most out of guest posting.
In order to gain a high domain authority (DA) from guest posting, you need to get inbound links from highly authoritative sites.
Does Google penalize sites that are using guest posting?
The answer to this question is a big “maybe.” In general, it is very hard to know whether or not your site is penalized for using guest posting.
In the end, Google likes it when you bring quality content to their engine. They probably won’t penalize your site for guest posting, especially if your content is having a good engagement rate.