There are a few things you can do to check your data for SEO. The first step is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to find out which keywords are most relevant to your business. Once you have a list of keywords, you can use a tool like Google Search Console or Moz Local to check how well your site is ranking for those keywords. Finally, you can use a tool like Google Analytics to track the traffic that comes from organic search results.
Sync your Search Console account
Go to Google Search Console. In the left sidebar, click “Settings”. In the Accounts section, click “Add property”. Select the website you want to add and click “Add property”. In the left sidebar, click “User Management”. Click on the email address of the person you want to give access to your website data in Search Console. In the Permissions section, select one of these options: Owner: Has all permissions and can add or remove other owners and users Manager: Can manage users and has most permissions except for adding or removing owners Restricted user: Has limited permissions Click Add.
Use the organic visitors’ segment
When you’re looking at your website’s traffic in Google Analytics, it’s important to make sure that you’re looking at the right data set. The organic visitors’ segment is the group of people who visit your site after finding it through a search engine like Google or Bing.
This is an important group to track because they are the ones who are most likely to be interested in what you have to offer. If you’re not getting a lot of traffic from this segment, it could be an indication that your SEO needs some work.
There are a few different ways to check your data for this segment. The first way is to go to the Acquisition > All Traffic > Channels report. This will show you all of the different channels that are sending traffic to your site. You can then click on the Organic Search channel and see how much traffic it’s responsible for.
Another way to check this data is by going to the Acquisition > Campaigns > All Traffic report. This will show you all of the different campaigns that are driving traffic to your site. You can then click on the Organic Search campaign and see how much traffic it’s responsible for.
Finally, you can also go to the Behavior > Site Content > Landing Pages report. This will show you which pages people are landing on when they come to your site from a search engine. If you’re not seeing a lot of traffic from organic search, it could be because your landing pages aren’t optimised for SEO .
Compare non-organic visitors to organic
Organic visitors are those who come to your site through a search engine, while non-organic visitors are those who come to your site through other means, such as a direct link or an ad. You can check the percentage of organic vs. non-organic traffic in your Google Analytics account. To do this, go to Acquisition > All Traffic > Channels.
There are several things to look at when comparing organic and non-organic traffic:
1) The number of visitors: This is the most obvious metric to look at. Obviously, you want more organic visitors than non-organic visitors.
2) The average time on site: This metric tells you how long people stay on your site on average. A longer average time on site usually indicates that people find your site useful and relevant to their needs. Therefore, you want a higher percentage of organic traffic than non-organic traffic here.
3) The bounce rate: This metric measures the percentage of people who leave your site after viewing only one page (the “bounce”). A high bounce rate indicates that people aren’t finding what they’re looking for on your site and are leaving quickly. Therefore, you want a lower percentage of organic traffic than non-organic traffic here.
Find top-performing content
Discover what content is working best for your competitors and try to improve upon it. Look at social media metrics to see which content is being shared the most and try to replicate that success. Check out what content is ranking in Google and use that as a starting point for your own optimization efforts.
When trying to determine what content is working best for your competitors, it’s important to look at social media metrics and see which pieces of content are being shared the most. Checking Google rankings can also give you a good idea of what people are interested in reading. From there, try to improve upon the successful content you find and make it even better.
Look at top-performing landing pages
Discover which landing pages are driving the most organic search traffic, and analyze them to see what they’re doing right.
Start by looking at your top-performing landing pages in Google Analytics. To do this, go to Acquisition > All Traffic > Channels. Then, click on Organic Search and Landing Pages. This will show you which landing pages are getting the most organic traffic from Google.
Once you’ve identified your top performers, take a look at their commonalities. Do they have a strong headline? Compelling copy? A clear call-to-action (CTA)? By analyzing your best-performing pages, you can identify what elements are working well and replicate them on other parts of your site.
In addition to looking at your own data, it can also be helpful to see what’s working for others in your industry. Use a tool like BuzzSumo to find popular content related to your keywords. When you find a piece of content that’s performing well, take a look at the page and see what elements you can borrow for your own site.
Use the Content Drilldown report
Identify which content needs work.
The Content Drilldown report is a great way to check your data for SEO and improve your site’s performance. This report provides detailed information about your site’s content, including the number of pages, the number of words on each page, the number of external links, and the number of social media shares. It also includes a list of keywords that you can use to improve your site’s ranking in search engines.