YouTube Shorts is a new feature on the YouTube app that allows users to create short, vertical videos. YouTube Shorts has been designed for use on mobile devices and will appear in a separate feed from regular YouTube videos.
YouTube Shorts will be algorithmically promoted to users who are likely to watch them, and they will also be featured in a dedicated section of the YouTube app. In order to get traffic from YouTube Shorts, creators need to produce engaging and creative content that is optimized for the platform.
Keep Your Videos to an Appropriate Length
If you want people to watch your YouTube shorts, you need to keep them to an appropriate length. People have short attention spans, and if your video is too long, they’ll simply click away. How long should a YouTube short be? Generally, anywhere from 15 seconds to 2 minutes is ideal. Of course, this will vary depending on the subject matter of your video, but in general, shorter is better.
Humor: People love to laugh, so if you can infuse your YouTube shorts with some humor, you’ll likely find that more people will watch them. Just be sure not to go overboard – nobody wants to watch a video that’s nothing but jokes.
Educational: If your YouTube shorts are educational and informative, people will be more likely to watch them. After all, we all want to learn new things! Just make sure that your videos are interesting and engaging – otherwise people will tune out quickly.
Entertaining: Above all else, people want entertainment value from their videos. If your YouTube shorts are truly entertaining – whether it’s because they’re funny or heartwarming or simply fascinating – then you’ll find that more people will stick around until the end.
Understand the Tone That Appeals to Your Target Audience and Create Videos Accordingly
As a YouTuber, you have the opportunity to connect with people all over the world. Your tone is one of the things that will help you appeal to your target audience and establish a connection with them.
Think about the kind of relationship you want to have with your viewers. Do you want to be friends? Or do you want to be more like a teacher or authority figure? Your tone should reflect this.
Be authentic in your videos and stay true to yourself. People can sense when someone is being fake, and it will turn them off from your channel. Keep it real, and your audience will appreciate it.
Optimize the Titles of Your YouTube Shorts
As the second-largest search engine, YouTube receives over 3 billion searches per day. That’s a lot of searches. And if you want your YouTube Shorts to be seen, you need to optimize the titles of your videos for YouTube’s search algorithm.
Here are a few tips on how to do that:
1) Use Keywords in Your Titles
The first step to optimizing your titles is including keywords that describe your video. By including keywords, you make it easier for YouTube’s algorithm to understand what your video is about and match it with relevant searches. For example, if you have a cooking channel and upload a Short about how to make an omelette, some relevant keywords could be “cooking”, “omelette”, or “recipe”. Try to include 1-2 keywords in your title so it sounds natural and isn’t crammed with too many words.
2) Keep It Short and Sweet
Just like with any other title, you want your YouTube Short title to be short and sweet. No one wants to read a long, drawn-out title; they just want to know what the video is about so they can decide if they want to watch it or not. So keep it under 60 characters so it can appear in its entirety in the search results without being cut off.
3) Add Power Words
Along with keywords describing what your video is about, adding power words can help make your title more clickable and increase CTR (click-through rate). Power words are persuasive words that evoke emotion and grab attention such as “amazing”, “shocking”, or “best ever”. Adding one or two of these power words along with your keyword(s) can help make your title more eye-catching in the search results which can lead to more clicks and views.
4) Create Curiosity
Another way to make people want to click on your video is by creating curiosity in the Title itself through questions or cliffhangers. Asking a question such as “Can You Really Make Money From Home?Find Out How…”, piques viewers’ curiosity enough that they’ll want.
Create Custom Thumbnails for Your Shorts
As you may know, YouTube Shorts are a new feature on the platform that allows users to create and share short videos. While the jury is still out on whether or not Shorts will be a success, one thing is for sure: if you want people to watch your Shorts, you need to have an attention-grabbing thumbnail.
Here’s how to create custom thumbnails for your YouTube Shorts:
1. Choose an image that is representative of your Short. The thumbnail should be something that will make people want to watch the video, so choose wisely!
2. If you don’t have any professional photos or graphics, don’t worry – there are plenty of free online tools that you can use to create custom thumbnails. Canva is a great option, and it’s super easy to use.
3. Once you have your image ready, upload it to YouTube and select it as your thumbnail when prompted. That’s all there is to it!
Repurpose Your Content
If you’re looking for ways to increase the reach and engagement of your YouTube channel, consider creating “shorts.” Shorts are bite-sized videos that are perfect for viewers who are short on time or attention. By repurposing your existing content into shorts, you can give your audience new ways to consume your content and help ensure that your videos are seen by a wider audience.
When creating shorts, keep in mind the following tips:
1. Keep it short and sweet: As the name suggests, YouTube Shorts should be brief – no more than 60 seconds in length. This is enough time to deliver a quick message or highlight a key point without boring or overwhelming viewers.
2. Start with a strong hook: Just like any other type of video, YouTube Shorts need a strong introduction to grab viewers’ attention from the start. Use an engaging opening scene or sequence to set the tone for your video and make sure viewers stick around until the end.
3. Get creative with visuals: Because they’re shorter in length, YouTube Shorts offer an opportunity to get creative with visuals and experiment with different editing techniques. Have fun with it and don’t be afraid to try something new!
YouTube Shorts are a great way to add value to your content and get more traffic to your site. By creating short, informative videos, you can attract more viewers and keep them coming back for more. In addition, YouTube Shorts can also help you build up your brand and increase your visibility online.
Create Relevant Content
If you want your YouTube Shorts to get traffic, you need to create content that is relevant to your audience. This means creating videos that are interesting, informative, and useful. You also need to make sure that your videos are properly tagged and titled so that people can easily find them when they search for keywords related to your content. Finally, you need to promote your videos through social media and other online channels. By following these tips, you can ensure that your YouTube Shorts get the traffic they deserve.