The first step in tracking where your leads come from is to set up lead tracking in your CRM or marketing automation tool. Once that’s done, you can start to see which campaigns and channels are generating the most leads.
There are a few different ways to track leads:
1. Source Tracking: This involves adding a tracking code to your website or landing pages that allows you to see which campaign or channel led a visitor to your site. This is the most accurate way to track leads, but it can be time-consuming to set up.
2. Referral Tracking: You can also look at the referrer data in your web analytics tool to see which website referred visitors to your site. This isn’t as accurate as source tracking, but it’s easier to set up and doesn’t require any extra coding on your part.
3. Campaign Tracking: If you’re running online ads, you can use campaign tracking codes (UTMs)to track how many leads each ad generates. This is a quick and easy way to track which ads are performing well so you can invest more in those that are giving you a good return on investment (ROI).
Asking Leads Directly
Regarding tracking the origins of your leads, there are a few different approaches you can take. One option is to simply ask your leads directly where they heard about your company. This can be done either through a brief survey or by asking them during a phone conversation or meeting.
Another approach is to look at your website traffic data. If you see that a particular lead came to your site from a specific Referring URL (the web page they were on before coming to yours), you can likely infer that they were directed there from that page.
Finally, if you’re using any sort of lead capture forms on your website or in other marketing materials, be sure to include a field for people to indicate how they heard about you. This will give you valuable insights into which channels are generating the most interest and conversions.
Call Tracking Technology
There are a variety of call tracking technologies available to businesses. Each has its own set of features and benefits, so it’s important to choose the right one for your needs.
Some common features of call tracking technologies include:
– The ability to track inbound and outbound calls – The ability to track the source of the call (e.g., website, online ad, etc.) – The ability to track caller ID information – The ability to track keywords used to generate the call – The ability to record calls for quality monitoring purposes – The ability to generate reports on call activity
Lead Tracking Software
Lead tracking software is a must-have for any business that relies on generating leads. Without it, you’re flying blind when it comes to understanding your lead sources and conversion rates.
The good news is, there are plenty of great lead tracking software options out there. In this article, we’ll go over the top five lead tracking software platforms for 2019.
1. HubSpot Sales CRM
HubSpot Sales CRM is a great option for businesses of all sizes that are looking for a comprehensive solution to their sales and lead management needs. The platform includes features like contact management, deal pipeline management, automatic logging of emails and calls, and much more. It also integrates with HubSpot Marketing, so you can see which marketing campaigns are generating the most leads. Prices start at $50/month per user (with discounts available for annual plans).
2. Zoho CRM Plus
Zoho CRM Plus is another great option for businesses that need a comprehensive solution to sales and lead management. It includes features like contact management, opportunity management, task automation, quotation and invoice generation, sales forecasting, and more. It also integrates with Zoho MarketingHub so you can track your marketing efforts against your sales results. Prices start at $35/user/month (with discounts available if you pay annually).
ReachEdge Software From ReachLocal
ReachEdge software tracks leads generated from online sources such as website visitors, online advertising, and email campaigns. It also captures offline sources such as phone calls, walk-ins, and referrals. All lead information is stored in a central database so that businesses can see the full picture of their marketing efforts.
Lead tracking with ReachEdge software allows businesses to:
-Identify which marketing channels generate the most leads -See how each lead came into the system (online or offline) -View detailed contact information for each lead -Prioritize follow-up based on lead source and other criteria