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how do i track keywords in google analytics

How Do I Track Keywords in Google Analytics

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform within the Google Marketing Platform brand.

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How to track keywords in Google Analytics

If you want to track the keywords that people use to find your site in Google Analytics, there are a few different ways that you can do this. The most straightforward way is to simply look at the “Keywords” report under “Acquisition” in Google Analytics. This will show you all of the keywords that people have used to find your site, as well as some other information like how many times each keyword was used and what percentage of total traffic it represented.

However, this Keywords report has some limitations. First, it only includes data for keywords that drove organic traffic (traffic from searches) to your site. It does not include data for other types of traffic, such as paid traffic or direct traffic. Second, the Keywords report only includes data for the top 1,000 keywords (or whatever number you specify). This means that if you have a large website with a lot of traffic, there is a good chance that some of the keywords people are using to find your site are not being included in this report.

To get around these limitations, there are a few other ways you can track keyword data in Google Analytics. One option is to create custom segments for different types of traffic (including organic traffic), and then look at the Keywords report for each segment separately. This will give you more detailed keyword data than looking at the overall Keywords report. Another option is to use Google Tag Manager to set up tracking codes specifically for tracking keyword data. This approach requires a bit more technical knowledge than using custom segments, but it gives you much more flexibility in terms of what kind of keyword data you can collect and how you can view it within Google Analytics.

Go to the Acquisition Tab

Assuming you have Google Analytics installed on your website, tracking keywords in Google Analytics is relatively simple. To do so, go to the Acquisition tab and then select Keywords from the drop-down menu. This will take you to a page that lists all of the keywords that drove traffic to your site over a specified period of time. From here, you can see how many impressions and clicks each keyword received, as well as what percentage of your overall traffic it accounted for. You can also use this data to adjust your SEO strategy moving forward.

Click On All Traffic

How to track keywords in Google Analytics

There are a couple different ways to track keywords in Google Analytics. The first way is to look at the “All Traffic” report. To find this report, go to Acquisition > All Traffic. Then, click on the Source/Medium dimension. This will show you all of the traffic sources that drove visitors to your site.

If you want to see which keyword phrases resulted in visits, you can click on the Keyword dimension. This will show you all of the keywords that were used to find your site.

You can also use the Search Console to track keywords. To do this, go to Acquisition > Search Console > Queries. This report will show you all of the queries that were used to find your site, as well as how many impressions and clicks each query received.

Open the Source Medium Report

The Source/Medium Report in Google Analytics provides data on the sources that drove traffic to your site, as well as the medium through which the traffic was delivered. The report can be found under Acquisition > All Traffic > Source/Medium.

To track keywords in Google Analytics, you’ll need to set up goals and conversion tracking, and then create a filter to include only the data you want to see. Once you’ve done that, you can view your keyword data in the Acquisition > All Traffic > Source/Medium report.

See the Keyword Tab in Google Analytics

The Keyword Tab in Google Analytics is a great way to track the progress of your SEO campaigns and to see which keywords are driving traffic to your website.

To access the Keyword Tab, simply go to Acquisition > Search Engine Optimization > Queries from the left-hand menu.

There, you’ll be able to see a list of all the keywords that have been used to reach your website, as well as their corresponding ranking position, click-through rate (CTR), and number of impressions.

You can use this data to track your progress over time and make changes to your SEO campaign accordingly. For example, if you notice that a particular keyword is not performing well, you may want to consider changing your target keyword list or making other adjustments to your campaign.

View the List of Keywords Being Reported

The Google Analytics Keyword Performance report lists the keywords being reported in your account, along with their corresponding stats. The report is located under Acquisition > Campaigns > Keywords.

In order to track which keywords are being reported in your account, you’ll first need to set up goals in Google Analytics. Once you’ve done this, navigate to Acquisition > Campaigns > Keywords and select the “Goal Set” tab. From here, you can view a list of all the keywords being reported, along with their conversion rate and other statistics.

This report is particularly useful for identifying which keywords are driving conversions on your website. If you see a keyword that has a high conversion rate but low traffic volume, it’s worth investigating further to see if there’s an opportunity to optimize your website for that keyword. Conversely, if you see a keyword with high traffic volume but low conversion rate, it may be an indication that your website isn’t relevant for that particular search term.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.