Before you can start using keyword research to improve your website or blog, you need to understand what it is and how it works. Keyword research is the process of finding and selecting keywords that are relevant to your business or website. These keywords are then used to help improve your website’s search engine optimization (SEO) so that you can rank higher in search engine results pages (SERPs).
There are a number of different methods that you can use to learn keyword research. The most important thing is to find a method that works for you and your business. Here are a few popular methods:
1. Use keyword research tools: There are a number of different keyword research tools available online, such as Google AdWords Keyword Planner and Moz Keyword Explorer. These tools allow you to enter seed keywords and get ideas for other related keywords. They also provide data on the average monthly searches for each keyword, as well as the competition level. This information can be very helpful in narrowing down your list of potential keywords.
2. Look at your competitor’s websites: Another great way to come up with relevant keywords is to take a look at what your competitors are doing. You can use a tool like SEMRush or Spy.
Make a list of broad topics relevant to your business
Broad topics relevant to your business could include: -The history of your industry -How your industry has changed over time -Major players in your industry -What trends are happening in your industry -What the future of your industry might look like.
Analyze the strength of your keywords
Popularity: The popularity of a keyword can be determined by looking at search volume data. This data will tell you how many people are searching for a particular term each month. The more people that are searching for a term, the more popular it is.
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Competition: The competition for a keyword can be determined by looking at the number of results that come up when you search for that term. If there are millions of results, then the competition for that keyword is high. However, if there are only a few thousand results, then the competition is low.
Relevance: The relevance of a keyword can be determined by looking at how closely related it is to your business. For example, if you sell shoes, then “shoe” would be a very relevant keywords. However, if you sell other products like clothes or electronics, then “shoe” would not be as relevant.
Determine how you rank in your industry
There are a variety of ways to determine how you rank in your industry. One way is to look at your competitors and see where they rank in comparison to you. Another way is to use keyword research tools such as Google AdWords Keyword Planner and Google Trends. You can also look at industry-specific forums and ask people where they would rank you. Finally, you can use search engine optimization (SEO) techniques to improve your ranking.
Verify search intent
What is search intent? Search intent refers to the purpose behind a particular search query. It is generally categorized into four types:
Informational: The user is looking for information on a particular topic. Navigational: The user is looking for a specific website or web page. Transactional: The user wants to buy something or take some other kind of action. Local: The user is looking for results that are local to them (e.g., businesses near them).
Understanding what type of searches your keywords are being used for can help you better target your content and improve your website’s overall performance in search engine results pages (SERPs). Here’s a closer look at each type of search intent and how you can identify it…
Informational Searches
Informational searches are those made with the intention of finding information on a particular topic. Typically, these sorts of searches begin with words like “what,” “when,” “where,” “who,” and “how.” For example:
How do I start a blog? What are the best hiking trails in Yosemite? When was Abraham Lincoln born?
As you can see, informational searches often take the form of questions – but not always. Sometimes, people will use informational keywords simply to learn more about something without asking any specific questions. For example:
Hiking in Yosemite Abraham Lincoln biography
When it comes down to it, what all informational searches have in common is that they’re motivated by a desire for knowledge or understanding rather than anything else. If your goal is to rank for informational keywords, then your content needs to be informative – plain and simple! That means writing articles, blog posts, tutorials, etc., that provide value by teaching people something new or giving them insights into topics they’re interested in learning about.
