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how do i create a keyword list

How Do I Create a Keyword List?

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A keyword list is a collection of words and phrases that are used to help define the content of a document or web page. The keywords are usually drawn from the body of the text itself, but can also be generated by external sources such as an analysis of the document’s metadata.

The purpose of a keyword list is to help ensure that the document or web page is relevant to the topic at hand, and to make it easier for users to find when searching for related information. In some cases, a keyword list can also be used as input for automated processes such as search engine optimization (SEO) or targeted advertising.

There is no one-size-fits-all approach to creating a keyword list; the best approach will vary depending on the nature of the document or web page and its intended audience. However, there are some general tips that can be followed:

1. Start with a broad understanding of what the document or web page is about. This will help you identify any potentially relevant keywords or phrases.
2. Identify any specific terms or jargon that may be used in relation to the topic. These could be included as keywords even if they are not necessarily common search terms.
3. Use online tools such as Google Ad.

Step 1: Identify Your Target Audience

Before you can create a keyword list, you need to identify your target audience. This will help you determine what keywords are most relevant to your business and will give you a starting point for creating your list.

There are a few ways to identify your target audience. First, consider who your ideal customer is. What are their demographics? What do they like? What do they need? Once you have a good understanding of who your ideal customer is, you can begin to research keywords that they are likely to use when searching for businesses like yours.

Another way to identify your target audience is to look at your competition. See what keywords they are targeting and try to come up with some that are similar but more specific to your business. You can also use tools like Google AdWords Keyword Planner and Google Trends to research popular keywords in your industry.

Once you have identified your target audience and researched relevant keywords, it’s time to start creating your keyword list! Here are a few tips:

– Make sure the keywords you choose are relevant to your business and products/services. – Try not to choose too many broad or general keywords as this could result in low quality traffic that is not interested in what you have to offer. Instead, focus on more specific long-tail keywords that will attract targeted traffic that is more likely convert into customers or clients.

– Use a mix of different types of keywords including short-tail (one or two word) phrases, long-tail (three or more word) phrases, brand names, product names, etc.

Step 2: Brainstorm

Assuming you have a topic in mind, the next step is to brainstorm potential keywords that could be used to help people find your article. The best way to do this is to think like your target reader and jot down any words or phrases they might use to search for information on your topic.

Once you have a good list of potential keywords, it’s time to start thinking about how you can incorporate them into your article. One way is to use them as tags, which are essentially keywords that describe the content of your article. Many websites allow you to add tags to your articles, making them easier for people to find when they’re searching for specific topics.

Another way to incorporate keywords into your article is by using them throughout the body of the text. However, it’s important not over do it as this can come across as spammy and turn readers off. A good rule of thumb is to use each keyword 1-2% of the time throughout the text. So, if you’re writing a 500-word article, aim to use each keyword 2-5 times throughout the body copy.

And finally, don’t forget about using keywords in your title and meta descriptions (the brief summary that appears beneath your title in search results). These are two essential places where incorporating relevant keywords can help improve your click-through rate and encourage more people to read your article.

Step 3: Review Your Log Files

Assuming you have a web site, the first step is to review your log files. This will give you an idea of the kinds of keywords people are using to find your site. Look for patterns and commonalities among the keywords to create a list of potential target keywords.

The next step is to use a keyword research tool like Google AdWords Keyword Planner or Wordtracker to get more ideas. These tools allow you to see how many people are searching for a particular keyword and how much competition there is for that keyword.

Once you have a list of potential target keywords, it’s time to start creating content that contains those keywords. That could mean writing new blog posts or articles, optimizing existing content, or both. The goal is to help search engines understand what your content is about so they can rank it higher in search results when people are searching for those keywords.

As you create new content, be sure to track your progress by monitoring your website’s traffic and rankings in search results. This will help you fine-tune your efforts and focus on the strategies that are yielding the best results.

Step 4: Research and Analyze the Top Ranked Sites

The fourth step in creating a keyword list is to research and analyze the top-ranked sites for your chosen keywords. This will give you a good idea of what it takes to rank well for those keywords, and what kind of content and strategies your competition is using.

There are a few different ways to research the top-ranked sites for your keywords. One way is to use a tool like Google AdWords Keyword Planner or SEMrush. Simply enter your keywords into these tools and they will show you how many searches are being conducted for each keyword, as well as what the average CPC (cost per click) is. This data can be very helpful in determining which keywords are most worth targeting.

Another way to research your competition is simply to visit their websites and take a look around. See what kinds of content they have, what their website design looks like, and what kinds of marketing strategies they are using. If you can find any weaknesses in their approach, you may be able to capitalize on them with your own keyword list.

Step 5: Research and Analyze Your Direct Competition

Competition research is a critical component of any SEO campaign. By understanding your competitors, you can not only identify opportunities to improve your own ranking, but also develop strategies to outrank them.

There are a number of different ways to research your competition. Here are five of the most effective:

1. Use Google AdWords Keyword Planner Tool

One of the best ways to research your competition is by using the Google AdWords Keyword Planner Tool. This tool allows you to see how much traffic each keyword is generating for your competitor’s website.

To use this tool, simply enter your competitor’s URL into the “Your landing page” field and select “Get ideas.” Then, under “Idea type,” select “Keywords ideas.” Finally, make sure that “Only show ideas closely related to my search terms” is selected and click on “Get Ideas.”

Step 6: Employ Google AdWords Keyword Tool

Now that you have your list of potential keywords, it’s time to start using them to improve your website’s search engine optimization. One great way to do this is by using Google AdWords Keyword Tool.

The Google AdWords Keyword Tool allows you to enter a keyword or phrase and see how many people are searching for it each month. You can also see how much competition there is for each keyword. The more competition there is, the harder it will be to rank for that keyword. However, if you choose a keyword with little competition, you may have an easier time ranking for it and getting traffic to your website.

To use the Google AdWords Keyword Tool, simply go to and sign in with your Google account. Then, click on “Tools” at the top of the page and select “Keyword Planner.” On the next page, click on “Search for new keywords using a phrase, website or category.”

Enter your potential keywords into the box labeled “Your product or service,” then click “Get Ideas.” On the next page, scroll down to the section labeled “Ad group ideas” and take a look at the suggested bid prices next to each keyword idea. These bid prices are based on what advertisers are currently paying per click on these keywords. If you’re not willing to pay these prices per click, then you may want to consider other keywords that have lower bid prices but still get a decent amount of monthly searches..

Step 7: Employ Other Keyword Sources

There are a variety of other sources you can use to find keywords for your business. Here are some of the most popular:

1. Google AdWords Keyword Planner: The Keyword Planner is a tool that allows you to enter in a seed keyword and see related keywords, as well as statistics like monthly search volume and competition level.

2. Google Trends: Google Trends lets you see how popular certain keywords are over time. This can be helpful in identifying seasonality or general trends in your industry.

3. SEMRush: SEMRush is a paid keyword research tool that provides detailed data on keyword difficulty, search volume, and more.

4. Social Media: Social media platforms like Twitter and Instagram can be great sources of inspiration for new keywords to target. Search for hashtags related to your industry or product to see what terms people are using when talking about it online.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.