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how can i lower my costs per thousand impressions

How Can I Lower My Costs Per Thousand Impressions?

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There are a few key things you can do to lower your CPM (cost-per-mille, or cost per thousand impressions). First, take a look at your ad creative and make sure it is engaging and relevant to your target audience. Second, make sure you are targeting the right audience with your ad campaigns. Third, optimize your bids to get the most bang for your buck.

Target the right audience

You can lower your CPM by targeting the right audience for your ad campaign. This means finding the demographics, interests, and other factors that will make your target audience more likely to see and engage with your ads. You can use online tools and resources to research your target audience and learn more about how to reach them effectively. Once you have a better understanding of who you’re targeting, you can create ads that are more likely to resonate with them and generate a higher response rate.

Broaden your audience

Broadening your audience is one of the most effective ways to lower your CPM. By expanding the number of people who see your ads, you can increase the chances that more people will click on them, resulting in a lower CPM.

There are a number of ways to broaden your audience. One is to target new demographics that you think might be interested in your product or service. Another is to change the way you target your ads, such as by targeting people who have visited similar websites in the past or who live in certain geographic areas.

You can also try different ad formats or strategies to see if they result in a lower CPM. For example, you might experiment with using video ads instead of static ones, or with using different types of keywords in your ad campaigns.

Whatever approach you take, keep track of your results so that you can continue to refine and improve your strategy over time. With a little experimentation, you should be able to significantly lower your CPM and improve your overall advertising effectiveness.

Create a lookalike audience

As digital marketers continue to strive for more efficient ways to reach their target consumers, one technique that is becoming increasingly popular is creating a lookalike audience. Lookalike audiences are groups of people who have similar characteristics to your existing customers or website visitors. This allows you to target your marketing efforts towards individuals who are more likely to be interested in your product or service.

There are a number of ways to create a lookalike audience, but the most common method is through Facebook advertising. Facebook allows you to upload your customer list and then creates a group of people with similar interests and demographics. You can then target your ads towards this group of individuals.

Another way to create a lookalike audience is through Google AdWords. AdWords allows you to target ads based on keywords that people have used in search engines. You can also target ads based on the location of users, their device type, and other factors. By targeting these ads specifically towards individuals who have already shown an interest in your product or service, you can significantly improve your chances of conversion.

It’s important to note that creating a lookalike audience does not guarantee success. However, by targeting your marketing efforts towards individuals who are more likely to be interested in what you have to offer, you can increase the efficiency of your campaigns and ultimately improve your bottom line.

Improve your ad’s relevance score

1. Targeting a more specific audience. The more targeted your ad is, the more relevant it will be to those who see it. Consider using detailed targeting options available on most advertising platforms to narrow down your audience as much as possible.

2. Creating compelling ad copy. Ad copy that accurately reflects what users are searching for is more likely to be clicked on than generic or irrelevant copy. Take some time to research the keywords and phrases that are most commonly used by your target audience, and make sure those words appear in your ads.

3. Using attractive visuals. People are drawn to visually appealing ads, so consider using images or videos in your ads whenever possible. Make sure any visuals you use are high quality and properly sized for the platform where they will appear (e.g., 1200 x 627 pixels for Facebook ads).

4. Testing different versions of your ad. Try creating several different versions of each ad you create, with slight variations in targeting, copy, or visuals. Then, run each version of the ad for a short period of time to see which one performs best before making it live for an extended period. You can also use A/B testing tools to compare multiple versions of an ad side-by-side.

A B test your ads

A/B testing, also known as split testing, is a method of comparing two versions of an ad to see which one performs better. Advertisers can use A/B testing to test different aspects of their ad campaigns, such as the headline, copy, call-to-action (CTA), or image.

To A/B test your ads, create two versions of your ad that are identical except for the element you want to test. For example, if you want to test the headline of your ad, create two versions of the ad with different headlines and run them both for a period of time. During this time, track the CTR and conversion rate for each version of the ad. The version with the higher CTR or conversion rate is the winner and should be used going forward.

A/B testing can be a valuable tool for lowering your CPC while also improving your CTR and conversion rate. By constantly testing and tweaking your ads, you can optimize them for maximum performance.

Control the budget you invest as your ad spend

One way to lower your CPM is by optimizing your ad spend. You can do this by targeting your ads more specifically. This means that you will need to target ads towards people who are more likely to convert. The more targeted your ads are, the less money you will need to spend on them, and the lower your CPM will be.

Another way to lower your CPM is by using negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. When someone searches for one of these words, your ad won’t show up, and you won’t be charged for the click. This can help you save money on clicks that aren’t relevant, and it can also help improve your CTR, which will lower your CPC (cost per click) and ultimately lower your CPM as well.

You can also try using different types of media in your ads. For example, instead of just using text ads, try using image or video ads as well. These types of ads tend to perform better than text-only ads, and they can also help improve CTR rates and conversion rates while lowering costs per impression (CPM).

Change your bid type

There are a few things you can do to lower your CPM, and one of the most effective is to change your bid type. If you’re using a CPC (cost-per-click) bid type, try switching to a CPM (cost-per-mile) or VPV (viewable impressions) bid type. These bidding types will allow you to pay less per click while still getting your ad in front of potential customers. You may also want to consider changing your targeting options. For example, if you’re targeting a broad audience, try narrowing your target market by age, gender, interests, or other factors. This will help you get your ad in front of the people who are more likely to convert, which will lower your CPM. Finally, make sure that you’re using all of the available ad space on each page. If there are empty spaces on the page where your ad could be appearing, Google may charge you more per click because they know that you have the potential to reach more people.

Add engaging features to your post

To lower your CPM, or cost-per-mille (cost per 1,000 impressions), you can add engaging features to your post that will encourage people to click on your ad. This could include adding images, videos, or infographics. You can also add a call-to-action (CTA) button that encourages people to take action, such as clicking through to your website or making a purchase. By making your ad more engaging and interactive, you can lower your CPM and improve your chances of driving conversions.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.