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how can i find out what keywords my competitors are using

How Can I Find Out What Keywords My Competitors Are Using?

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As a business owner, it is important to know what keywords your competitors are using. This information can help you adjust your own keyword strategy in order to stay ahead of the competition.

There are a few different ways to research your competitor’s keywords. One way is to use a tool like Google AdWords Keyword Planner. This tool allows you to see which keywords are being used by your competitors in their Google AdWords campaigns.

Another way to research competitor keywords is to simply do a search on Google for your industry or niche. Take a look at the results that come up and see which keywords are being used by the websites that are ranking well. You can also use tools like SEMrush or SpyFu to get more detailed information about your competitor’s keyword usage.

Once you have an idea of which keywords your competitors are using, take some time to adjust your own keyword strategy. Try to target some of the same keywords that they are targeting, but also focus on unique or long-tail keywords that will give you an edge over the competition.

WordStream’s Free Keyword Tool

Here’s how it works:

1. Enter a seed keyword into the search box. This is the starting point for your research. For example, if you’re looking for keywords related to “SEO,” enter that term into the search box.

2. WordStream will generate a list of related keywords, as well as data on each keyword, including monthly search volume and competition level.

3. Select the keywords you want to target and add them to your “keyword list.” You can do this by clicking on the checkboxes next to each keyword, or by clicking on the “Add Selected Keywords” button at the bottom of the page.

4. Once you have a list of targeted keywords, you can use them in various ways to improve your website or blog’s SEO (search engine optimization).


BuzzSumo is a tool that allows you to see the most popular content on the web. It also lets you see what keywords are being used to promote that content. This information can be very valuable when it comes to developing your own content marketing strategy.

Here’s how it works…

When you enter a keyword into BuzzSumo, it will show you the most popular articles that have been shared on social media. It will also show you how many times those articles have been shared. This data can give you a good idea of which keywords are resonating with people and which ones aren’t.

You can also use BuzzSumo to find out who the influencers are in your niche. This information can be helpful in two ways…

First, it can help you identify people who might be interested in promoting your content. Second, it can help you develop relationships with those influencers which could lead to them promoting your content in the future.


As an online marketer, the first step in any new campaign is understanding the competitive landscape. And there’s no better tool for competitive analysis than Semrush.

With Semrush, you can see what keywords your competitors are targeting, what ads they’re running, what their backlink profile looks like, and more. This allows you to tailor your own campaigns to be as effective as possible.

In addition to competitive analysis, Semrush also provides insights into how you can improve your own campaigns. With features like the Keyword Difficulty tool and the Traffic Analytics tool, you can get a clear picture of where you need to focus your efforts to get the most bang for your buck.

Whether you’re just getting started in online marketing or you’re a seasoned veteran, Semrush is an invaluable resource that should be in your toolkit.


In addition to keyword data, Spyfu also provides users with information on their competitor’s ad history, organic search rankings, and backlink profile. This wealth of information allows users to gain insights into their competitor’s digital marketing strategy and make adjustments to their own campaigns accordingly.

While some may view Spyfu as an unethical way to gain an edge over one’s competitors, the reality is that all businesses spy on their competition in some way or another. The only difference is that Spyfu makes the process of gathering intelligence on one’s competition much easier and more efficient.


Ahrefs is a keyword research tool that allows you to see the keywords your competitors are using. You can also use it to find new keywords and track your rankings in the SERPs.

Google Auction Insights

You can use Google Auction Insights to improve your AdWords performance in several ways:

– See which competitors are bidding on the same keywords as you. This can help you identify new competition, or confirm that you’re already competing against someone who’s using the same keywords as you.

– Understand how your ad position affects your chances of winning an auction. The higher your ad position, the more likely you are to win an auction. However, ad position isn’t the only factor that determines whether or not you’ll win an auction; other factors like quality score also come into play. Use Google Auction Insights to see how changes in ad position affect your chances of winning an auction.

– Find out what percentage of auctions you’re winning for a particular keyword. If you’re not winning very many auctions, consider changing your bid or targeting a different keyword altogether.

Seed Keywords

Seed keywords are the foundation of your keyword research. They help you find the right keywords to target for your SEO and pay-per-click (PPC) campaigns, and they also give you a starting point for further keyword research.

To find seed keywords, start with a list of relevant topics related to your business or website. Then, use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to get ideas for other relevant keywords.

Once you have a good list of seed keywords, you can use them to create specific lists of targeted keywords for different marketing campaigns. For example, you might create a separate list of seed keywords for an SEO campaign than you would for a PPC campaign. Or, you might create different lists of seed keywords to target different stages of the buyer’s journey-such as Awareness Stage keywords or Consideration Stagekeywords.

The important thing is that seed keywords provide a valuable starting point from which you can generate targeted lists of more specific (and hopefully more profitable) keywords.

Tag Clouds

Tag clouds are a type of visual representation of text data, typically used to display the keywords associated with a particular document, website, or blog post. The larger the font size of a keyword, the more often it appears in the source text. Tag clouds can be generated manually by selecting key terms from a body of text, or they can be generated automatically using algorithms that analyze the frequency of word usage.

Why Use Tag Clouds?

Tag clouds can be used as a way to quickly and visually identify the most important topics in a body of text. They can also be used to explore relationships between words and concepts. For example, by looking at a tag cloud generated from a blog post about dogs, you might be able to see relationships between different dog breeds (e.g., small dogs vs. large dogs) or between different types of dog-related information (e.g., training tips vs. vet advice).

In addition to helping you understand and explore data, tag clouds can also be used as a way to navigate through information. For example, many websites use tag clouds as part of their navigation system; by clicking on a keyword in the cloud, you can view all other website content that is tagged with that same keyword. This type of navigation system is often used on social media sites like Tumblr and WordPress as well as on news aggregators like Digg and Reddit.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.