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evaluating your website's seo strategy

Evaluating Your Website’s SEO Strategy

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When you are trying to determine how well your website is doing in terms of SEO, there are a few different metrics that you can use. One metric is the number of visitors that come to your site from organic search results.

This number can be found in your Google Analytics account. If you see a high number of visitors coming to your site from organic search results, this is a good sign that your website’s SEO is working well.

Another metric you can use to evaluate your website’s SEO is the click-through rate (CTR) from SERPs. The CTR measures how often people who see your website in the search results click on it. A high CTR indicates that people are finding your website relevant and useful when they see it in the search results.

You can also look at the average position of your website’s pages in the search results. If you see that your pages are consistently appearing in the top positions for relevant keywords, this is another good indicator that your SEO is effective.

Website Engagement Metrics

Time on site: This measures how long visitors spend on your website, and can be an indicator of how engaging your content is. If people are spending longer on your site, it’s likely because they’re finding it interesting and useful.

Pages per visit: This measures how many pages visitors view during their time on your site. If people are only looking at one or two pages, they’re probably not finding what they’re looking for. But if they’re viewing several pages, it’s likely they’re engaged with your content.

Bounce rate: This measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate can be an indication that your content isn’t engaging enough to keep people’s attention.

Social Media Metrics

Some of the most important social media metrics for businesses to track include:

Engagement Rate: This metric measures how often users interact with your content, whether it’s through likes, comments, shares or other forms of interaction. Engagement rate provides valuable insights into how interesting and relevant your content is to your target audience. It’s also a good indicator of how well you are connecting with your audience on a personal level.

Reach: Reach refers to the total number of people who see your content on social media platforms. It’s important to note that reach is different from impressions, which only counts the number of times your content appears in someone’s feed regardless if they actually see it or not. A high reach indicates that you are successfully getting your content in front of large numbers of people.

Click-Through Rate (CTR): CTR measures how often users click on links within your social media posts when compared against the total number of times those posts are seen (impressions). A high CTR indicates that users find your content relevant and are interested in learning more about what you have to offer. CTR can be used as a metric for all types .

Branding & Awareness Metrics

There are a variety of ways to measure the success of your website’s branding and awareness campaigns. Here are some of the most common metrics:

1. Traffic: This is perhaps the most obvious metric. You can track the number of visitors to your site before and after a branding or awareness campaign to see if there was an increase.

2. Engagement: Another important metric is engagement, which measures how long visitors stay on your site and whether they interact with any content (such as clicking on links or filling out forms). This can be a good indicator of whether your campaign was successful in piq uing people’s interest.

3. Conversions: Did your branding or awareness campaign lead to more sales or sign-ups? Tracking conversions will give you a good idea of whether your efforts paid off.

4. Social media metrics: If you promoted your website on social media, you can track various metrics such as likes, shares, and comments to gauge people’s reaction to your brand or message.

Revenue Metrics

When evaluating your website’s SEO, it’s important to consider revenue metrics. After all, the ultimate goal of SEO is to generate more revenue for your business. There are a number of different revenue metrics you can track, and which ones you track will depend on your business model. But some common ones include:

– Sales: This is the most obvious metric to track, and it includes both online and offline sales. If you’re an ecommerce site, then tracking sales is relatively simple. But if you’re a brick-and-mortar business with an online presence, then you’ll need to use things like conversion tracking to measure how many sales are generated from your website.

– Leads: If you’re not selling products or services directly from your website, then leads are probably the most important metric for you to track. A lead is simply someone who has expressed interest in what you have to offer and has given you their contact information so that you can follow up with them. You can generate leads through contact forms, newsletter signups, or even just by offering something for free in exchange for an email address. Again, conversion tracking can be used to measure how many of these leads eventually result in paying customers.

– Engagement: Even if someone doesn’t buy anything from your site or sign up for your newsletter, they may still engage with your content in other ways. This could include things like reading articles on your blog or watching videos on your YouTube channel. Tracking engagement helps give you a sense of how interested people are in what you have to offer and whether they’re likely to come back again in the future.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.