Digital marketing is much more than just a way to advertise your company. It’s the way you communicate with your audience in the digital world. The ability to use modern digital marketing techniques is crucial for businesses large and small, because it’s how you build awareness of your brand, reach consumers, and ultimately sell products.
In this article we’ll cover what modern digital marketing consists of, some popular methods of reaching people online, and why it’s crucial that brands start investing in social media today.
The five pillars of modern digital marketing
Every business needs to have a clear strategy for reaching consumers, and this strategy should be based on the five pillars of modern digital marketing.
The first pillar is brand awareness. Your brand is the foundation of your entire business, and it’s crucial that you do everything possible to make sure people know who you are. You can accomplish this by investing in content creation and using social media to establish an online presence.
The second pillar is consumer engagement. It’s not enough to just let people know about your brand. You need to keep them coming back for more information, and ideally making a purchase here or there as well.