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beginner's guide to starting an seo project: tips and tricks

Beginner’s Guide to Starting an SEO Project: Tips and Tricks

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Assuming you have a budget and you want to do some form of SEO, the first step is always going to be keyword research. You need to understand what your potential customers are searching for online and which keywords will help them find your website. Once you have a list of target keywords, the next step is to optimize your website for those keywords. This includes on-page optimization (like making sure your keyword appears in strategic places on your website) as well as off-page optimization (like building links back to your website). The last step is tracking your results to see how well your SEO campaign is performing. This can be done through various analytics tools like Google Analytics.

Step 1: Set KPIs & Goals

Before anything else, you need to set solid and achievable goals for your SEO project. This will help you measure your success and optimize your approach as you go along. Some common goals for SEO projects include improving organic traffic, increasing conversion rates, and improving rank in SERPs

Step 2: Conduct a Site Audit.: A thorough site audit is essential to the success of any SEO project. This will help you identify any technical issues that may be holding your site back from ranking higher in search engines. It will also give you insights into the overall health of your website so you can make necessary improvements.

Step 3: Research Your Competitors.: In order to outrank your competitors, it’s important to understand what they’re doing right (and wrong). A competitor analysis will give you insights into their link building strategy, keyword targeting, and more so you can adapt and improve upon their tactics.

Step 4: Build Linkworthy Content.: One of the most important ranking factors for any website is the quality of its content. If you want to rank higher in search engines, make sure to produce high-quality content that people will want to read and share. This could include blog posts, infographics, research studies, etc.

Step 5: Promote Your Content.: Once you have great content on your site, it’s time to start promoting it! There are a number of ways to do this including social media outreach, email marketing campaigns.

Step 2: Analyze Your Current Website Setup

This is where you need to analyze your website and see where it currently stands in terms of search engine optimization. This will give you a good starting point as to what needs to be improved on your site. You should take a look at things like your website’s title, description, keywords, and backlinks. All of these factors play a role in how well your site ranks in the search engines. If you find that your site is lacking in any of these areas, then you need to work on improving them.

Step 3: Topic Creation & Keyword Research

First, you need to come up with a topic for your article. This can be anything that is relevant to your website or business. Once you have a topic, you will need to do some research to find keywords that are related to your topic. You can use a tool like Google AdWords Keyword Planner to find keywords that are relevant to your topic. Once you have a list of keywords, you can start writing your article. Be sure to include the keywords in your article so that it is optimized for search engines.

Step 4: Establish a Pillar Content Strategy

Earning links should be the cornerstone of your link building strategy. So, what exactly is a pillar content strategy and how can it help you earn links?

A pillar content strategy is all about creating comprehensive, in-depth pieces of content that cover everything there is to know about a particular topic. These pieces of content are what we call “pillar articles.”

Pillar articles are usually around 2,000 words or more and provide an exhaustive look at a particular subject. They’re designed to be the ultimate resource on a given topic, covering everything someone would need to know about it.

One of the main reasons why pillar articles are so effective at earning links is because they offer something truly unique and valuable that other websites simply don’t have. When you create a pillar article on a specific topic, you’re effectively becoming the go-to source for information on that topic – which means other websites are likely to link to your article as a reference point.

Another reason why pillar articles are so effective is because they tend to rank very well in search engines. This is due in part to their length (search engines love long-form content) and also because they offer such comprehensive coverage on a given topic. When your article ranks well, it’s more likely to get clicked on – which means more people will see it and potentially link to it themselves.

Step 5: Perform an SEO Audit

1. Understand what an SEO audit is:

An SEO audit is a comprehensive analysis of your website’s search engine optimization (SEO) performance. The goal of an SEO audit is to identify areas of improvement for your website’s on-page and off-page SEO so that you can make changes to improve your visibility and organic search traffic.

2. Know what to look for in an SEO audit:

When conducting an SEO audit, there are a few key things you’ll want to look for, including:

On-Page Factors: Are your titles and meta descriptions optimized? Do you have keyword-rich content on your website? Are your images properly tagged with keywords? Is your website mobile-friendly? These are just a few of the on-page factors that can impact your website’s ranking in search engines.

Off-Page Factors: How many high quality backlinks does your website have? Are those backlinks coming from relevant websites? These are important off page factors that can impact how well your website ranks in search engines.

3. Use tools to help with your audit:

There are plenty of great tools out there that can help you with both on page and off page optimization, like Google’s PageSpeed Insights tool and Moz’ Open Site Explorer tool. Using these tools will give you valuable insights into where your website needs improvement so you can make the necessary changes.

4. Audit Your Website Regularly:

Once you’ve completed an initial audit of your website, it’s important to perform regular audits (at least once per quarter) to ensure that improvements are being made and that no new issues have popped up. By auditing regularly, you can keep track of how well your site is performing in terms of its SEO and take corrective action as needed so that it continues ranking well in search engines results pages.

Step 8: Work on Back Links

Back links are one of the most important aspects of SEO. They are basically links from other websites to your website. The more back links you have, the higher your website will rank in the search engines. There are many ways to get back links. You can submit articles to article directories, participate in forums and discussion boards, and even exchange links with other websites. The best way to get backlinks is to create high quality content that other people will want to link to.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.