There is a lot of conflicting information on the internet about which SEO strategy will ultimately lead to increased reader engagement. Some people say that producing valuable, high-quality content is the best way to go because of its long-term benefits. Others say that producing plentiful amounts of content optimized to rank will ultimately drive more traffic.
If you are looking for a way to successfully achieve the ultimate balance between these two strategies for increased reader engagement, then this article is certainly one that you will want to read. When it comes down to it, there are a few things that you should always keep in mind when writing content for SEO purposes; if you simply adhere to these things, then you can ultimately maintain a healthy balance of both quality and quantity.
The most prominent bloggers tend to disregard the SEO-content equilibrium, and after a while, their blogs slowly lose its ranking. They may not even remember their initial “blooms” in the search engine.
At present, most bloggers understand that proper SEO practices can’t be avoided and they must deal with it. However, how do you establish the proper balance between SEO and content?
Content is king in any website. It draws website visitors, increases pageviews, builds links and converts their favorites into loyal fans who will spread your content to others. The right balance of SEO and content will bring traffic to your blog, while the wrong balance could see your blog being ranked near the bottom of search engines.
The ultimate goal of all blogging activities is to get traffic from search engines. If you are looking for growth, you must build traffic, but also know how to keep it. This is very important.
SEO and content cannot be separated. If your content is not optimized properly for search engines, your chances of ranking in search engines will be slim. On the other hand, if you do not produce high-quality content that meets user expectations and needs, your SEO efforts have a much lower chance of bringing in good results.
There are several ways to ensure proper balance between SEO and content:
1. Obviously, creating high-quality content that people want to read
SEO will never be effective if you are not writing high-quality content tailored for your blog audience. This is because users rely on search engines when they need information, and the first thing that they expect to see is the most relevant material. If your content is not relevant to your readers, then they can always go to other sites.
2. Optimizing your content for better readability
If you have created the best possible post, but you are doing nothing to improve readability, then it would be like letting a golden opportunity pass by. Having titles that stand up to promises, formatting and tagging your posts correctly could make a lot of difference in terms of reader engagement.
3. Sharing your content on social media
As soon as you publish your post, you should be sharing it on social media sites to get as much exposure as possible. You can reach more readers by using the SEO power of those sites and the power of your high-quality content. You will also get more backlinks in addition to other perks that come with social media sites such as Twitter, Facebook and the rest.
4. Add links to other related sites on your blog
This is one thing that most bloggers fail to do in their blogs. Linking to other blogs that provide valuable information could bring you far more backlinks than anything else. You can also exchange links with other relevant blogs and this will also provide you with powerful backlinks.
5. Use images and videos in your content
Posting images inside your posts is something you should not miss. Including visual content is a great way to attract more readers and keep their attention for longer periods of time. Using videos can produce the same effect or better.
6. Adopt an SEO-friendly blog theme
Your blog’s theme could either help you or hinder you in terms of ranking higher in search engines. You can even alter your theme to make it more SEO-friendly, like installing compression plugins to improve load speed. While most themes nowadays are mobile-friendly, there are still tweaks you can do to make them even better.
7. Make use of the available SEO tools
There are a lot of free tools that can come in handy if you want to improve your blog’s rank in search engines. You can utilize them to improve the structure and formatting of your posts to attract more readers, and also to get more backlinks.
Google Webmasters is an excellent tool for analyzing traffic and errors in your website. Whenever you make a change on your blog, you can immediately see if some action is generating errors, as well as the number of people who are following and linking to your site.
Use Google Analytics for tracking user behavior so that you can keep an eye on the number of people coming to your blog, where they come from, and what they’re doing on your site.
If your blog is running on WordPress (more than 60% of sites are actually using it as of 2021) the Yoast SEO plugin will give you an eye-opening analysis of how your posts are perfomring SEO-wise, and it will give practical ways and hints on how to improve it.
SEO is one of the most important factors in making your blog successful, especially if it will be used as a marketing tool. Most people tend to focus only on the technical aspects of SEO when they come across it, but you should always remember its multidimensional nature.
If you will follow all the tips mentioned above, you should be well on your way to gaining more visitors by improving your visibility.
By having a good balance between your SEO efforts and content quality, you will see a myriad of benefits, from more traffic, to better engagement to a higher number of returning visitors to your blog.