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7 Unique Ways To Generate New Business Leads

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There is no real definitive answer when it comes to finding good leads. However, there are a few methods that tend to work well for most businesses. The first method is to use online tools such as Google AdWords and LinkedIn Ads. These tools allow you to target your ads specifically to people who are searching for products or services like yours.

Another effective method for finding good leads is word-of-mouth marketing. This involves spreading the word about your business through friends, family, and other personal connections. If you have a product or service that people are happy with, they will be more likely to tell others about it. Finally, another great way to find good leads is through networking events and trade shows. Attend these events and meet as many people as possible; you never know who might need your product or service down the line

Referrals. Referrals from your best clients are your best source of quality leads

There’s no doubt that referrals from your best clients are your best source of quality leads. But how do you go about getting them?

The first step is to simply ask your clients if they know anyone who might be interested in your product or service. This can be done in person, over the phone, or even via email. If you have a good relationship with your clients, they’ll likely be more than happy to help you out by providing referrals.

Another great way to get referrals is to offer incentives for customers who provide them. This could be anything from a discount on their next purchase to a freebie or two. Whatever you decide, make sure it’s something that will motivate your clients to want to refer others to you.

Finally, always show appreciation when someone provides you with a referral. A simple thank-you note or phone call goes a long way in building goodwill and ensuring that future referrals keep coming your way.

Former Clients

Send them updates: Make sure to keep your former clients updated on what’s new with your business. Send them periodic emails or newsletters detailing your latest products or services, special deals, or company news. This will help keep you top of mind when they need the products or services you offer.

Stay connected on social media: Social media is a great way to stay connected with past clients. Make sure to add them to your network and interact with their posts regularly. This will help keep you top of mind and show that you’re still interested in connecting with them.

Invite them to events: Another great way to stay in touch with former clients is by inviting them to events related to your business. This could be an open house, seminar, trade show, or any other type of event where they can learn more about what you do and how it can benefit them.


There are a number of ways to assess your competitors, including:

  • Review their website and marketing materials.
  • Speak to their customers or clients.
  • Identify their key strengths and weaknesses.
  • Compare their products or services with your own.

Business & Sales Intelligence Tools

Sales intelligence tools give you the ability to collect and analyze data about your customers and prospects, helping you to better understand their needs and how to best sell to them. There are a variety of different sales intelligence tools available, each with its own unique features and benefits. Here are some of the top sales intelligence tools available today:

Lead Forensics: Lead Forensics provides detailed information on the companies that visit your website, including contact information for key decision makers. This tool can be especially helpful in identifying new leads and understanding your target market.

HubSpot Sales: HubSpot Sales is a comprehensive sales platform that includes a CRM, email tracking, lead management, and more. It’s designed to help small businesses streamline their sales processes and close more deals.

PipeDrive: PipeDrive is a CRM specifically designed for sales teams. It includes features like pipeline management, reporting, forecasting, and more. PipeDrive also offers a free trial so you can try it out before committing to a paid plan.

Google Resources

Google is a powerful tool when it comes to finding leads for your business. By using the advanced search features, you can target your search to find leads that are most likely to be interested in what you have to offer. You can also use Google Alerts to get notified whenever new leads that match your criteria are posted online. Finally, Google+ circles can also be a great way to connect with potential customers and clients.


In order to find good leads on LinkedIn, you can start by using the search bar and filtering through the results. You can also join groups that are relevant to your industry in order to network with potential leads. Additionally, you can follow companies that you’re interested in and see if they post any job openings that could be a good fit for you. Finally, LinkedIn also has a premium membership option which gives you access to even more features that can help you connect with potential leads.

Relationship Marketing

Relationship marketing is a type of marketing that emphasizes customer retention and satisfaction. It is based on the concept that it is cheaper to keep customers than to find new ones.

The goal of relationship marketing is to create strong, long-lasting relationships with customers so that they continue to do business with the company. The main focus is on creating repeat business from satisfied customers rather than trying to attract new ones.

There are many different ways to build relationships with customers, but some common strategies include providing excellent customer service, developing loyalty programs, and regularly communicating with customers through email or social media.

Customer retention is essential for any business because it costs much more money to attract new customers than it does to keep existing ones. Satisfied customers are also more likely to refer others to the company, which can help generate even more business.

Building strong relationships with customers requires time and effort, but it can be a very effective way to grow a company in the long run.


Jeremy is a SEO and web traffic specialist with years of experience in lead generation, sales, copywriting, and conversion optimization. He has helped countless businesses grow their online presence and increase their sales. His passion is helping businesses succeed online and he is always looking for new ways to improve his craft. He loves sharing his experience through articles and videos to help people achieve their marketing and sales goals.