You might have a great business that currently performs well, but you still need to be able to stand out in a crowded market. Luckily for you, there are plenty of ways to ensure your company is unique and stands out in the crowd.
This post will explore a few strategies you can take advantage of today to help your company catch consumers’ eyes and show them what makes you different from the rest.
Below are seven tactics you can use to help your business stand out, but first, let’s take a look at three of the most common small business marketing mistakes you can avoid.
1. Making a bad investment in your website design
One mistake many small businesses make is investing too much money and effort into their website design. While a shiny design can pay off long-term, at the beginning the focus should be placed on keeping things simple so that it’s easy for customers to navigate around and find what they need, without too much emphasis on glamorous looks.
2. Not having a strong social media presence
Another mistake is not having a strong social media presence, which can be one of the most powerful tools for marketing a business. If your audience is on social media, you need to be there as well, and you need to offer them something that makes them want to follow you.
3. Not creating a unique brand image
Finally, another common mistake many small business owners make is not taking the time to create a unique brand image. It’s important not only for marketing purposes but also for long-term growth of your business that people are able to identify with your brand on both a conscious and subconscious level.
Seven tactics you can use to help your business stand out
1. Create multiple income streams. Find ways to bring in more income. For example, diversifying with more services or products can boost profits. In addition, moving into somehow different, but still related areas of your business can help expand your client base and bring in new customers as well.
Making your products unique and special is another way to boost sales. Think of something that you can add to your services or products that no one else provides. This should make a difference and make you stand out in the crowd.
2. Become more social. Social media is a great way to grow your business and reach a wider audience, but make sure you are using it effectively. When you do post updates to social media such as Facebook and Twitter, make sure you are adding value by providing details about the products or services that you advertise so that people are more likely to visit your website or purchase from you at a later time.
One of the great things about social media is that you can do anything from sharing engaging video content to posting pictures, creating status updates or even live-streaming something online in real time. Even if you think your business isn’t interesting enough to post videos of or take pictures for, there are still plenty of other ways that you can get creative and use social media to get your company name out there with a bit of creativity.
3. Get an online presence. Everything from building a website with information about your business, to writing informative articles and blogging, to being active on social media is all part of making sure you have an online presence where people are able to get the information they need about your business quickly and easily from any location.
4. Join online business communities. There are many small business communities online that you can join and share your business information in a way that is professional but also gives you the opportunity to network with other people in the industry who may refer you business or vice versa.
Again, there are many ways to network with other business owners online. You can take part in discussion forums, message boards or even join together in groups and study how they are marketing their businesses. This is a great way to learn from others and help you improve as well.
5. Use technology effectively. Many new technology developments are available today to help small business owners. For example, there are many low-cost online marketing tools available that help you develop a strategy for increasing your visibility, but can also help you better target your online efforts and get data on who is visiting your site and how they interact with it.
Once you have the right tools to use, make sure that you are using it effectively. You should be using this technology not only to provide customers and potential customers with information about your business, but also to provide them with products or services that you would like them to purchase in the future.
6. Attend local business meetings. These types of events are great for networking with people who you might not otherwise get the chance to get in touch with. In addition, taking time out of your day to attend these types of meetings can help keep your mind off the negative things that sometimes happen in life for small business owners and let you focus on what could be going well instead.
7. Attend trade shows. Similarly to local business meetings, participating in trade shows can help you network with other business owners in your industry and meet the people who are actually making products and services that may be of interest to you. Attending trade shows can also benefit you because they give you a chance to meet other companies to have a sales conversation, which may lead to more business for both of you.
Take time out for yourself. Sometimes when the stresses of running a small business become too much, it is easy for us to neglect ourselves and our personal lives completely in favor of our work lives. Give yourself a break from the demands of your job and make sure you are taking some time to relax.
Take advantage of the many different ways that you can get your small business noticed in today’s marketplace. You don’t necessarily have to have the biggest budget or spend the most money on advertising, but you do need to find ways to differentiate yourself and work through obstacles if you want to succeed.