There are three types of keywords:
1. Short-tail keywords: These are single words or short phrases that are relatively general in nature. For example, “dog”, “cat”, or “red dress”.
2. Long-tail keywords: These are longer phrases that are more specific in nature. For example, “German shepherd puppies for sale”, or “where to buy red dresses in New York City”.
3. Local keywords: These are keywords that include a location identifier, such as a city or region name. For example, “pizza delivery Los Angeles” or “plumbers in Atlanta”.
Broad Match Keywords. Broad match terms are the core of SEO
Broad match keywords are the core of SEO. They are the keywords that you want to target in your SEO campaigns. Broad match keywords are the ones that you want to show up for in search engines. When someone searches for a broad match keyword, your ad will be displayed if it is relevant to the search query.
The best way to find broad match keywords is to use a keyword research tool. A good keyword research tool will help you expand your list of potential keywords and help you identify which ones are most likely to convert into customers.
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Once you have a list of potential broad match keywords, you need to start building your campaign around them. The first step is to create ads that target these keywords. You can use Google AdWords or another paid advertising platform to create these ads. Make sure that your ads are relevant and targeted so that they stand out from the rest of the noise on the internet.
The next step is to optimize your website for these broad match keywords. This means creating content that is optimized for these terms and including them in your website’s title tags, meta descriptions, and header tags. You should also make sure that your website’s URL includes these terms so that people can easily find it when they search for them online.
Last but not least, you need to track your progress over time with analytics tools like Google Analytics or HubSpot’s marketing software. These tools will help you see how well your website is performing for these broad match keywords and give you insights into what changes you need to make in order improve its ranking over time.
Long Tail Keywords. The last of these three types of keywords to consider is the long tail keyword
If you’re looking to target a large number of keywords with your SEO efforts, long tail keywords are a great option. Long tail keywords are simply longer and more specific phrases that visitors might use when searching for something online. For example, instead of just “shoes”, a long tail keyword could be “women’s size 10 black leather shoes”.
While they may not get as much search traffic as general terms, long tail keywords can be less competitive and easier to rank for. They can also be more specific to what you’re selling or promoting, which can result in higher quality traffic and leads.
To find long tail keywords to target, start by brainstorming a list of potential phrases related to your business or product. Then, use a keyword research tool like Google Keyword Planner or SEMrush to find out how many people are actually searching for those terms.
Once you have a good list of long tail keywords, integrate them into your website content and Meta tags. This will help improve your website’s visibility for those searches, driving more targeted traffic to your site.
