There are three marketing activities that are essential for any business, large or small.
The following two key points complements the marketing activities we’re going to discuss in this article:
Planning and strategy is the most important step in the marketing process. Without a plan, businesses can not hope to achieve their desired results. A good marketing plan will take into account the company’s goals, target market, budget, and available resources. It should also include a timeline for implementation and evaluation metrics to gauge success.
Marketing research is essential for understanding the needs and wants of your target market. It can be used to assess customer satisfaction levels, track brand awareness, or determine which messaging resonates best with your audience. Marketing research can be conducted through surveys, focus groups, or interviews.
Call to Action (CTA)
The goal of a CTA is to get the audience to take a specific, desired action. CTAs should be clear and concise, and they should always include a strong verb that encourages the reader to take action. For example, instead of saying “Download our free white paper,” you might say “Download our free white paper now.”
When creating CTAs, it’s important to test different versions to see what works best. Try different wording, different placement on the page, and even different colors. The key is to find what works best for your specific audience and then use that in your marketing materials.
Top of Mind Awareness (TOMA)
Top of Mind Awareness (TOMA) is the power of marketing. It happens when your target audience thinks of you first when they need your product or service.
You can achieve TOMA by consistently delivering high-quality content that is relevant to your audience. This content can be in the form of blog posts, articles, infographics, videos, or even social media posts. The important thing is that it speaks to their needs and helps them solve their problems.
TOMA is the Holy Grail for businesses because it means you are top-of-mind for your target customers. They will think of you first when they are ready to buy, and this can lead to a significant increase in sales and revenue.
There are many benefits to achieving TOMA with your marketing efforts. First, it helps you build trust with your target audience. They will see that you are an authority in your industry and that you are always putting their needs first. Second, TOMA will help you stand out from the competition because most businesses don’t focus on creating quality content that solves their customers’ problems. Third, it will give you a major competitive advantage when people are ready to buy because they will already have a positive association with your brand.
If you want to achieve TOMA with your marketing efforts, start by creating high-quality content that is relevant to your target audience’s needs. Publish this content on a regular basis so people begin to associate your brand with quality information and solutions
Point of Purchase (PoP)
There are different things that can influence a consumer’s decision making at the point of purchase. These include things like price, availability, convenience and customer service. In order for businesses to be successful, they need to ensure that their products and services are available at locations where consumers are likely to make purchasing decisions. They also need to provide customers with an easy and convenient way to make purchases, as well as offer good customer service in order to encourage repeat business.
While traditional brick-and-mortar stores still play an important role in retail sales, many consumers now use online retailers as their primary source for making purchases. This has changed the landscape of retailing, and businesses need to adapt in order to stay competitive. Online retailers need to focus on creating an easy-to-use website with clear product information and pricing, as well as offering good customer service in order handle any issues that may arise during or after the sale.