Media marketing is the use of various forms of media to promote and sell products or services. The most common types of media marketing include television, radio, print (newspapers and magazines), and digital (including online, mobile, and email). Each type of media has its own strengths and weaknesses, which must be considered when developing a media marketing plan.
Television is one of the most powerful forms of advertising, due to its ability to reach a large audience quickly and create an emotional connection with viewers. However, TV advertising can be expensive and requires careful planning to ensure that the ad reaches the right people at the right time.
Radio is another effective form of advertising that can reach a wide audience at a relatively low cost. Radio ads are often used to target specific demographics such as commuters or sports fans. Like TV ads, radio ads must be carefully planned to ensure that they are heard by the intended audience.
Print media such as newspapers and magazines can be an effective way to reach target audiences with specific interests. Print ads also have the advantage of being able to provide more detailed information than other forms of advertising. However, print media has declined in recent years due to competition from digital platforms such as online news sites and social media.
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Gillette’s ‘The Best Men Can Be’ Platform: YouTube
In response to the #MeToo movement, Gillette released a commercial called “The Best Men Can Be” that addressed issues of toxic masculinity and encouraged men to be better. The commercial was met with mixed reactions, with some people praising it for its message and others calling it “anti-male.”
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Despite the mixed reactions, Gillette’s commercial has been successful in terms of media attention and engagement. The commercial has been viewed over 24 million times on YouTube and has generated a lot of discussion online. In addition, Gillette has seen an increase in sales since releasing the commercial.
Gillette’s “The Best Men Can Be” platform is an example of how companies can use marketing to address social issues. While not everyone may agree with the message or approach, there is no doubt that it has generated a lot of attention and started important conversations.
Greggs’ #vegansausageroll. Platform: Twitter
In 2019, Greggs’ launched a vegan sausage roll in the UK and Ireland. The product was an immediate success, with sales exceeding expectations. In the months following the launch, Greggs’ continued to use social media to engage with customers and promote the vegan sausage roll.
The hashtag #vegansausageroll quickly became popular on Twitter, with users sharing photos and reviews of the product. Greggs’ used this platform to respond to customers, answer questions, and share additional information about the product.
In 2020, Greggs’ expanded its vegan range with the launch of a vegan steak bake. Again, social media was used to promote the new product and engage with customers. The hashtag #vegansteakbake quickly gained popularity, with users sharing photos and reviews of the product.
Greggs’ has been widely praised for its efforts to make vegan options more accessible and affordable. The company’s use of social media has been instrumental in promoting its vegan products and engaging with customers.
Spotify’s #yearwrapped. Platform: Instagram Stories
Hey everyone!
It’s that time of year again…time to reflect on the past 12 months and all that we’ve accomplished. And what better way to do that than with Spotify’s #yearwrapped?
For those of you who don’t know, #yearwrapped is an annual tradition where Spotify collects data from its users to create a personalized summary of their listening habits over the past year. This year, they’re taking it one step further by creating Instagram Stories templates so you can share your own #yearwrapped with your friends.
Here’s how it works:
1. Head to Spotify’s website and log in with your account information.
2. Once you’re logged in, you’ll be taken to your personal dashboard where you can see all sorts of fun statistics about your listening habits, including your top artists, songs, and genres.
3. Scroll down to the bottom of the page and click on the “Share” button.
4. From there, select “Instagram Stories” as your sharing method and choose one of the three templates they have available.
5. Personalize your template with your own photos and stats from Spotify and then share it with your followers!
I think this is a really fun way to reflect on our music tastes over the past year and see how they’ve changed (or stayed the same). I’m curious to see what my own #yearwrapped will look like so I’ll be sure to share it once I create it!
Planters’ The Death of Mr. Peanut #RIPPeanut
As the world mourns the loss of Mr. Peanut, Planters is celebrating the life of their iconic mascot with a new advertising campaign centered around his death.
The Death of Mr. Peanut is a multi-platform campaign that includes a commercial, social media content, and digital ads. The commercial features Mr. Peanut’s funeral, which is attended by many other well-known nuts like pistachios, almonds, and cashews. The social media content consists of videos and memes paying tribute to Mr. Peanut, as well as posts announcing his death and encouraging people to “give peanuts a chance.” The digital ads take the form of articles about Mr. Peanut’s life and legacy, as well as obituaries and “in memoriam” posts on websites like Facebook and Twitter.
The overall tone of the campaign is lighthearted but sentimental, with a focus on celebrating Mr. Peanut’s long life (he was 104 years old) rather than dwell on his death. This is in keeping with Planters’ brand identity; while they are known for their sense of humor (see: their Super Bowl commercials featuring celebrities like Charlie Sheen), they are also a company that takes its product seriously (hence the “Give peanuts a chance” tagline).
The Death of Mr. Peanut is an example of how companies can use tragedy to sell their product; by playing up the emotional connection people have to their brand mascots, they can create an effective marketing campaign that will resonate with consumers on a personal level.
Starbucks UK’s #WhatsYourName
In 2008, Starbucks began a marketing campaign in the United Kingdom called “#WhatsYourName.” The campaign was designed to encourage customers to use the company’s new mobile ordering system. Customers were asked to share their name and order via text message. In return, they would receive a free cup of coffee.
The campaign was successful in getting customers to try the new mobile ordering system. However, it also generated a lot of negative feedback. Some customers felt that the campaign was intrusive and that Starbucks was collecting too much personal information. Others were concerned about the security of the text-messaging system.
In response to the criticism, Starbucks stopped using #WhatsYourName in 2009. However, the company continued to collect customer names and phone numbers through its mobile ordering system.
WWF’s #EndangeredEmoji
In May 2017, the World Wildlife Fund (WWF) launched the #EndangeredEmoji campaign to bring awareness to the plight of endangered animals. The campaign used a series of emo jis to represent different endangered animals, including the tiger, rhino, elephant, and panda.
The goal of the campaign was to get people talking about endangered species and raise awareness about the need for conservation. The WWF also hoped that the campaign would encourage people to take action to help protect these animals.
The #EndangeredEmoji campaign was a success! It generated a lot of discussion on social media and raised awareness about endangered species. The WWF also saw an increase in donations during the campaign.
If you’re interested in helping endangered animals, there are many things you can do! You can support conservation organizations like WWF, donate to wildlife charities, or volunteer your time to help with wildlife protection efforts. You can also make sure that you’re not contributing to the problem by buying products that don’t contain ivory or other animal products from threatened species. Every little bit helps!
‘Ex Machina’
As artificial intelligence becomes more advanced, films like Ex Machina will become increasingly relevant. The film raises important questions about the ethical implications of creating intelligent machines. It also highlights the potential dangers of giving too much power to AI. As we move closer to creating truly sentient machines, it is important to consider the consequences of our actions. Ex Machina is an important film that should be seen by anyone interested in the future of AI.
BuzzFeed’s Tasty
In November 2015, BuzzFeed launched Tasty, a Facebook-native cooking video brand with the goal of becoming the largest food media brand in the world. The company has since achieved that goal, and Tasty is now one of the most popular media brands on the internet.
The secret to Tasty’s success is its focus on short, engaging videos that are easy to watch and share. Each video is only a few seconds long, and they’re all shot from a top-down perspective so you can see everything that’s happening. The videos are also extremely visual, with close-ups of ingredients and quick cuts between different steps in the recipe.
This format is perfect for social media, where people are more likely to watch a short video than read a long article. It’s also perfect for mobile devices, which are increasingly becoming the primary way people consume content online.
Tasty has become so popular that it now has its own website, app, and line of cookware. The company has also started expanding into other types of content, such as travel and lifestyle videos. But no matter what type of content Tasty produces, it always keeps its focus on being quick, easy to watch, and visually appealing.
