The old-fashioned method of advertising via magazine, newspaper, or television often costs a lot of money. And while it is true that these forms of advertising can reach a large number of people in one go, they will only see your advertisement once. Meanwhile, with article marketing, you create articles that will be distributed and read by many people for years to come.
Article marketing is easy and inexpensive to set up – in fact, the hardest part might be selecting which topics would best reach your intended audience. But once you’ve made that decision, all you need to do is be consistent about creating content around those topics.
For example, if you’re a plumber looking to reach homeowners, you might want to create content about common plumbing problems that homeowners will face. Create an article about each of these problems and post them on a blog. Once you’ve established a pattern of consistently writing around these topics, your web traffic supply will not be an issue.